When foreseeing for the web, one aspect of the design that wishes long and hard consideration is colour. Choosing colours without thought or knowledge may discourage users from the site. Picking the right colours with thought and background knowledge can lead to a greater design.Knowing about colour psychology and symbolism is principal to knowing which colours affect citizens in certain ways. Colour impression is strongly linked to emotions and notions such as happiness, sadness and passion.Colours could also be used to emphasise contrast and highlight sections of a webpage that you might thirst for the user to see or interact with such as a promotion box or a buy now button.Here is a listing of standard colours and how they make members of public feel.



Green is associated with the environment, peace and jealousy. It is also a very relaxing colour and is nice to use for a calming effect.The colour white conjures up senses of purity, simplicity, emptiness and innocence. If used as the major colour in a web site, it creates a clean and simple feel.Blue is a colour is greater commonly associated with corporate websites as it is a strong colour that is associated with confidence, coldness, depression, water and peace.

Linked with thoughts of cold, royalty, peace and air, blue is the larger preferred colour for corporate websites. It creates the opposite reaction to red.Green symbolises nature, environment, peace and luck. Green is a pleasing colour to use to create a calming effect.Standing for joy, happiness, warning and get-up-and-go, yellow has a similar effect to red, although it is not as preferred. It could be used to highlight sectors of a site. On the other hand, if used too much, it could be an overpowering colour.

Orange is a colour that is synonymous with vibrancy, heat, fire and animation. A healing colour, it may be used in website design to signify openness.Purple is not a very well known colour in website design, as it is seen as quite feminine and may give the impression of arrogance, wealth, luxury and indulgence.

The colour orange is very youthful but also warm, stimulating and friendly. Used in web-sites, it could also be welcoming.Grey is a accepted background colour for websites. Like black, it is agreeable for showing off images and it creates congenial contrast between unlike colours.

The psychology of colour may play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user may be a powerful sales tool. Choosing colours without thought may inadvertently put users off the site. Creating colour combinations that guidebook users to an end goal can generate more sales and make the whole user experience stress free.