One facet of a well originated web-site is its colour scheme. Colour selection is vital in creating the look that the site's owner wants to portray. If the look of the site does not meet the users expectations, then they will leave and expediently never go back to the site. This is again and again the reason why a website is not doing as well as it should be.Knowing about colour impression can make life a whole lot easier when deciding on a colour scheme for a site. Knowing which colours may irritate and which could calm is important in giving the user the right impression and experience of the site. Why would you wish to anger a user when you want them to buy from your web-site?Colour contrast and equivalence is another technique to be aware of. It could be used to point users attention to desired pages of areas within the site.Below is a list of the most accepted colours and their emotional connotations.



White is a minimalist colour. Associated with simplicity, cleanliness and purity, it could be used effectively to highlight images.Yellow is the colour of comfort, liveliness, juice and happiness. It is a vibrant colour that can be used to highlight desired spaces on a web page.The colour red can summon instincts of desire, courage and strength. It is a strong colour and if used in little doses, it is sound for highlighting issues.

Linked with notions of cold, royalty, peace and air, blue is the largest accepted colour for corporate web-sites. It creates the opposite reaction to red.Green symbolises nature, environment, peace and luck. Green is a pleasant colour to use to create a calming effect.Standing for joy, happiness, warning and activity, yellow has a similar effect to red, although it is not as standard. It could be used to highlight spheres of a site. Nonetheless, if used too much, it could be an overpowering colour.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, doubtlessly because it is termed a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it may be used to give a relaxed feeling to a site.

Brown, especially the lighter shades could be very calming. Beige is also a well known colour in website design as it gives an earthy and relaxed feel. It could also determine tradition, poverty and mother earth.Grey may be linked to elegance, innovation and the future. The lighter side is similar to white in that it is a redoubtable colour to use on the background of a website to create a sense of space and modernism.

The role of colour is not just to make a site look satisfactory, it can be used to evoke feelings and emotions from the end user. Choosing colours that irritate the user could present detrimental effects on your site, whilst selecting cleverly can suggest that the site lives up to user expectation.