Google offers a feature that remembers every query result page viewed for every search. It makes everything searchable! This feature is called My Search History.
Google always mentioned that they have given their users a choice between personalized services and the general services and believe me this feature could be the strongest personalization offering from any of the search engine including MSN, Yahoo or whatever…ever…till the date.
This feature is enabling users to see all their past searches, request and results. This may be termed a ‘computer peephole’ and trust me, it could be really very helpful if used in the proper way. Otherwise may be embarrassing! However, Google claims that it has, through this service, adequately addressed privacy concerns.
The users of Google also have the option to disable this service. Moreover, they can remove particular searches from their history as well!
Google will be anonymizing its search server logs after 18 months; however it previously established a period of 18 to 24 months for the same purpose!
Google retains search server logs for a number of reasons. Let us summarize them:
* To improve the search algorithms for the benefit of users.
* To defend the systems of Google from malicious access and exploitation attempts.
* To maintain the integrity of its systems by fighting click fraud and web spam.
* To protect its users from threats like spam.
* To respond to valid legal orders from law enforcement.
* To comply with data retention legal obligations.
Before proceeding let us now have a look on the factors that have guided this decision of Google (decision of retaining server log data for 18 to 24 months). There were two opinions, either to keep the duration short to expand it.
Three critical factors that affected this decision are as follows:
1.
Continue to improve the quality of search services: analyzing logs data is a really very important tool to help the engineers at Google to refine search quality. It also helps them to build new helpful services. It is essential for a search company to stress more on the quality of the services provided!
2.
Protection of system and users from fraud & abuse: for this purpose, internet companies retain server logs along with the IP addresses. It protects the system from security attacks. It is one of the arrays of tools! Data protection laws require Internet companies to maintain adequate security measures to protect the personal data of their users, around the world.
3.
Compliance with the legal obligation in order to retain data: internet search companies like Google, MSN and Yahoo are subjected to various laws and requires compliance. These companies have to retain data for the law enforcement purposes!
One important thing that is noteworthy here is Google never ask its users for their names, address, or phone numbers to use most of its services provided. Moreover, those who want to see their logs history; Google offers a transparent access to their own personal Web History. Google maintains a really rigorous internal control of its logs database.
And Google believes in addressing its legitimate interests in security, innovation and anti-fraud efforts with this shorter period!
How Long Google Cache
If you know anything about search engine optimization then you have probably gotten word of the Google sandbox. The sandbox is a thing that nobody knows for sure if it exists. It is a filter that people believe will prevent your new site from achieving the ranking it deserves because it is new to the Google index.
So you want to know if it exists? I really can't answer that. The only true way to know would be to register a domain, optimize the page and build links to it all on the same day, have Google index all those and see if you jump to number one. I don't know of any SEO that is that good!
My thing is I had a site that got to the first page of Google for a competitive word in less than thirty days. I will tell you that about 2 weeks after registering the domain I was indexed at about 110 and then I jumped to 40. Is that the sandbox? Maybe. But the key is 2 weeks after that I was at number 10. I think that may have been a result of increased optimization efforts, not a sandbox.
So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.
I think the sandbox is the fact that it takes a little time to outrank the sites that are older and have been ranked for a while. I mean to get a top ten ranking, you have to knock someone else off!
Both Webmarketingblog Webmarketingblog & Brent Sweet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Webmarketingblog Webmarketingblog has sinced written about articles on various topics from Copywriting, Site Promotion and Blogging. This blog is sponsored by. I am very curious about internet marketing issue that’s why I have made this blog. I am too much curi. Webmarketingblog Webmarketingblog's top article generates over 880 views. to your Favourites.
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