Website design is not just about creating something pretty. There wants to show substance behind every design related decision and one very important decision is what colour your site should be. Choice of colours could be the difference between the success and failure of a site.Being aware that some colours can lead to emotional reactions is the vital to choosing the right colours for a site. Knowing which colours present a calming effect and which provoke excitement can make choosing a colour scheme very easy.Colours can also be used to create contrast and emphasis to a design. This can be used to information users to desired parts of a page.Below is a brief manual to how some colours affect human emotions and perceptions.

Black is associated with power, elegance, wealth and mystery. In web design, it can be used effectively with brighter colours to create celebrated contrast.White is connected with cleanliness, simplicity, calm and purity. Used in abundance in web-sites, it may convey a understanding of style and indicates that the content of the site is strong enough to stand alone without the any strong visual aid.With connotations to passion, anger, fire and power, red, used sparingly, can be a well known way to attract the users attention to a certain area.

The colour red is a very evocative colour and it conjures up images of hell, delight in, fire and warning. It is imaginably the ultimate colour to use to draw attention.White could be used to create contrast by being used as a background colour. The fields of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very favorite colour on photography web-sites, as black creates heightened contrast with colours within photographs.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, feasibly because it is labeled a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it could be used to give a relaxed feeling to a site.

In website design, purple is an underused colour, possibly because it can be noted as a feminine colour. It is also linked to royalty, romance and wisdom.Grey can be a strange colour as it is not strong. It could be used to create stylish, posh and calm websites. It is used heavily on technology web sites.

The psychology of colour may play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user could be a powerful sales tool. Choosing colours without thought could inadvertently put users off the site. Creating colour combinations that information users to an end goal can generate more sales and make the whole user experience stress free.