Because after the search query, the search engine cannot make any additional question to the searcher, it must trust on the on-page and off-page information it has. So how on earth the search engine can determine the relevancy, when there are millions of pages available.
Okay, the answer is clear: they must have rules in their memories, which they use. These rules are called algorithm and no-one really knows how they work, because it is a strictly kept business secret. If we internet business entrepreneurs would know them, the Net would be totally different. However we know that all the big search engines follow certain common rules.
1.The Location And Frequency Of The Keyword On An Internet Business Web Page.
This is one of the main rules in the ranking algorithm, a location/frequency method. This means that pages with the search term in the HTML title tag are often thought to be more relevant than others to the topic.
Then the search engines will watch if the search keyword is located in the top of the page, like in the headline or on the first paragraph of the copy, because they think that the relevant keywords are placed right in the beginning.
Then search engines watch the frequency of the search keywords, because they determine the relevancy out of that. So they calculate what is the share of keywords out of all words on the page, this is called the keyword density. The higher the density compared the other words, the more important the term is. However, the density is recommended to be around 4 %, but still the webmaster should reach bigger keyword density than the competing sites.
We know that all major search engines follow this location/frequency method, but they add some customized incredients into it, which no internet business entrepreneur knows exactly. That is the reason, why the same search, internet business, gives so different results in different search engines.
One reason for this is that some search engines do not index all pages but some do. Some index pages more often than the other ones, which leads to the situation that all search engines have a different collection of pages in use, which gives different search results.
Then there is the rejection issue: search engines reject pages because of keyword spamming, too many keywords, which leads to the situation, when pages will be excluded from the index.
2. Off-Page Factors.
Because of some artificial tricks to get better ranking, search engines also look at the off-page factors, when determining the ranking. The key here is the number and the quality of backlinks. The search engine see the backlinks, i.e. links from other sites to your web site, like votes. This means that if the site has lots of backlinks it is seen to be popular and useful for the other sites. Now they can determine, whether the site deserves higher page rank. They also have techniques to judge if the webmaster has used artificial tricks to be able to increase the number of the backlinks.
By the clickthrough counting the search engines measure which of the search results links get most of the clicks. This means that also the result page copy has meaning, because if the searcher will not click the top page, something is wrong and the lower ranked site will get a boost.
How Many Web Pages Are There
How many times have you searched the internet looking for something and ended up coming across a website that advertised an e-book for sale? If you have, you are not alone; a lot of internet users come across these types of web pages. These types of web pages are known as sale sites. What it nice about many of these e-book sale sites is that many are successful; many clicks end up turning into e-book sales. That is why if you are looking to create and sell an e-book or sell an e-book that you already created, you are advised to make your own sales site.
Although there is a good chance that you have come across an e-book sales site, there is also a chance that you haven't. If that is the case, you will want to take the time to familiarize yourself with e-book sale sites. As you might assume, e-book sale sites are websites that are used to sell an e-book. Many times, for more details visit to www.sale-trigger-generator.com that is the only point of an e-book sales site. In fact, that is one of the many reasons why e-book sale sites are so popular, because they work! Focusing only on one product, instead of multiple ones, will increase your chances of successfully making sales.
When it comes to creating a sales page for your e-book, do you know what you should include? You have to visit www.10steps-to-killer-web-copy.com While you can include just about anything you want, there are certain things that should definitely be included on an e-book sales site, especially if you want your sales site to work to your advantage. One of the many things that you should include on your sales page is small portions of text from your e-book. Showing small portions of your e-book is a great way to increase your chances of making sales. It is a known fact that customers prefer knowing exactly what they are about to buy.
Customer testimonials or e-book reviews are other important components of an e-book sales site. As it was mentioned above, customers like to know what they are about to purchase. They also want to know that your product, in this case your e-book, is worth their money. Aside from showing small portions of your e-book, customer testimonials are the next best approach. Consumers are more likely to purchase products that come highly rated and recommended. To spice up your customer testimonials, you may want to think about including video. If you can, have some of your readers make a quick video praising your e-book. This video can be as short as a few seconds or as long as a few minutes, either way it may help to improve the overall quality of your e-book sales site.
Now that you know exactly what an e-book sales site is, as well as what they include, you may be wondering exactly why you should create a sales page or site for your e-book. As it was mentioned above, e-book sales pages or sites, tend to focus solely on one product. Not having any competition will increase your chances of making a sale. It is also important to note that e-book sales sites look professional and they tend to rank highly among search engines. What does this mean for you? It means that your sales site has a good chance of being found by internet users who are just surfing for interesting sites. Wouldn't it be neat if an internet user who wasn't even looking for your product found it and made a purchase?
Another reason why you should think about making an e-book sales site or at least an e-book sales page is because it is easy to do. If you are unfamiliar with web design, you can easily make a sales page by hiring the services of a professional web designer or by using site builders, which provide you with free webpage templates.
Both Juhani Tontti & Ginfogsix are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Juhani Tontti has sinced written about articles on various topics from Home Internet Business, Work From Home and Computers and The Internet. Juhani Tontti Is The Internet Business Entrepreneur With Long Experience About SEO And Good Results. Find More Useful SEO Information And Successful Examples From My
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