Let me give you an example. In the mail order business, most ordinary marketers rent a mailing list, mail to it, and consider it a failure if they don't make a profit. The super successful know that the real money is made in future sales to customers, so they can afford to lose a lot of money on a mailing as long as it produces customers. The best of the best engineer it so they can spend tremendous sums to acquire a customer so they can expand their business to thousands of mailing lists.



Obviously what each guy “sees” in the results of a mailing determine their success—one man's trash is another man's treasure.

I'll give you another example, this time in residential real estate investing. A seller has a house worth $200,000.00 and he owes $200,000.00 on it, $150,000.00 on first mortgage and $50,000 on a second, and has a judgement for $10,000.00 against him. He's three payments behind and the bank is about to foreclose. To the average real estate investor and realtor, there's no deal there. But the extraordinary real estate investor sees opportunity.

He or she knows that they can easily get the lien released, discount the second mortgage, and get the bank to agree to a “short sale,” the upshot of which he may be able to get a $200,000.00 house for $100,000.00 and put a fat check in his pocket. Why? Because he or she sees opportunity where the ordinary miss it.

Nowhere does this hold more true than when it comes to attracting truly desirable women. Most guys when they see a woman who is truly a stunner make all kinds of assumptions: they think she has a boyfriend, they think she's “out of their league,” they think she shoots down better men than them all the time, etc., etc.

But the man who is truly successful with women “sees” opportunity. He realizes there is a very good chance she spends a lot of lonely nights at home because most men are intimidated by her. He realizes that she's probably approached by a lot of goofballs every day, and that when he approaches her with a naughty boy smile backed up by personal authority, he will be incredibly attractive to her purely based on the contrast with all the waldos she has to put up with.

He realizes she just wants to feel attraction with a bright, fun, naughty, intelligent guy, and that if he can make her feel that magic feeling of attraction, that his looks, age, or income just don't matter.

And he'll welcome a great woman into his life because he was able to “see” where the average man was blind.