It pays to advertise. In fact, it's a proven fact that if you don't advertise, no one will notice you. So it is no wonder that advertisers are leaving no stone unturned at having their says displayed prominently. And one immensely popular mode of outdoor publicity is the advertising balloon, soaring high up in the sky and swaying ever so gently in the breeze. You just cannot miss an advertising balloon, with its awesome size, wacky messages and of course, the very eye-catching graphics or the signage.



Advertisers are very finicky about what signage they put up on their advertising balloons. Much more than the size, it is actually the signage on the advertising balloon that determines its efficacy and visibility. The signage is also important for a variety of other reasons:

- It will serve to promote brand recognition. This is primarily the reason why advertisers opt for balloons shaped like the product they are promoting. Thus you actually have balloons that resemble the Brut cologne bottle, the Wehrenberg Popcorn Bag, Kellogg's Tony the Tiger, the Kodak Film Canister or the King's Family Restaurant ice cream tub.

- The appropriate signage on the advertising balloon will generate a sentimental bonding with the consumers. This is why Disney Theme Park promotional campaigns used the ever-adorable Mickey Mouse and Donald Duck in their advertising balloons, and to great effect, in their early stages.

- The apt signage will serve to attract crowds and most importantly, the media. And in these days, everybody knows that media attention will take you places.

- The interest whetted by an attractive signage on the advertising balloon and the accompanying media publicity are acknowledged means to have the sales figures spiraling or at least, generate enquiries about the products.

The significance of advertising balloon signage in gearing up sales or creating brand awareness has meant that advertisers are paying special attention to them. The days of bland oval shaped balloons with a line or two scrawled across it are passé. These days you have designers assigned to the task of coming up with endearing and enduring signage ideas for advertising balloons. No wonder people flock to the illustrators and artists for the most memorable and commercially successful advertising balloon signage ideas.

It has been researched and proved that advertising balloons some times create impressions that last for as much as two to three years. That is quite a mammoth time period considering the almost frugal attention span of some of the commercials that jingle on the TV. With advertisers raiding the air space by the droves, it is up to you to create some memorable signage to ensure that your advertising balloon flies high and stands, or rather, flies apart from the milieu.