We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I've had about product creation.



First question:

How much lead time and how much of the product should I have finished if I am creating a product that has monthly send outs and teleseminars?

When it comes to product creation and lead time, I would give yourself as much as possible and the reason being is product creation for some reason, one way or another, always tends to take longer than you expect.

Let's take for example a 12 month course. For that type of product I would give yourself a three to four month buffer and continue to stay that far ahead throughout the course as it goes along. By doing this you will keep yourself in a real safe zone.

When it comes to product development that is just the reality that I have encountered, sometimes it just takes longer than you expect. The dream is to be able to get the product created really quickly but there are hiccups with packaging, delivery.

You have to make sure you give yourself a buffer zone so you will be able to get the product created as quick as possible. To just get the product completed and staying ahead should be your number one focus and keeping that buffer zone will help you do just that.

Here's the second question:

What are some quick way to create and sell a product?

Firstly, you don't have to be an expert to create a product quickly. Secondly, there are a number of ways to do this. Teleseminar series are a very easy and fast way to create products, especially if you sell the series as well. Recently, I have started several different courses and am doing them as a teleseminar series. Once I have completed each call I turn them into products. Basically, I have created brand new material in the teleseminars, as soon as they were finished I had them transcribed, built a course from that, and now have multiple products.

So you could do the same thing and what I would suggest you do is map out what kinds of content you want to teach and then try to put it into a modular format. I like this model a lot because it makes it easy to create content. You have a major topic that you are going to cover for that particular module and then you teach and cover all your individual strategies that fall under that category, and it makes it really, really easy to crank out content pretty quickly. Again, you do not have to have it ahead of time because you are using the call itself to create the content.

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