Do you know how to quickly increase the conversion rate on your sales page? If I could show you a method that will let you test all of the attributes of your sales page at one time would you be interested? Of course you would. In this article we will discuss multivariate testing and how it can help boost your bottom line.



Split testing has been around for a very long time and all successful internet marketers use it. This method allows you to test one page element at a time to determine what is more successful. The major drawback to split testing is the amount of time involved. Testing one element then another, and another can be very time consuming. Multivariate testing will allow you to test as many elements as you wish at the same time thus saving valuable time.

Multivariate testing software is set up on your server and you supply the program with a number of variations for each element of your sales page that you want to test. This can be as simple or as intricate as you desire. The attributes that you might test are headlines, lead in paragraph, font, layout, color, border, and price just to name a few. The list is almost endless.

After you supply the software package with all of your variables it will dynamically generate your sales page and track the corresponding results. For instance you will discover if the white or pale blue background produced more sales etc.

If you are seriously interested in conducting the most testing in the least amount of time then multivariate testing is the answer you have been looking for. Imagine simply testing a headline using the A/B split testing method. How long would it take? In most cases I usually gave my test at least one week to build statistics. Then I would compare the two pages. If I had been using multivariate testing I could have tested twenty or more attributes in that amount of time and we all know that in our business time is money.

Multivariate testing is convenient in that it allows you to test as many variables as you like at the same time and all on the same sales page. You do not have to construct multiple sales pages to test each element and worry about distributing traffic to each page equally. You do not have to make changes to your advertising in order to facilitate the test, everything continues as normal.

While multivariate testing is the easiest way to test your sales page elements it has one drawback over A/B Split testing and that is cost. Split testing really only cost the internet professional some time whereas multivariate testing will cost them a few bucks. In the Low End (sub $500) price range there is really one one good option: The Evolutionary Splittester. If you want a more robust, more capable program, be prepared to shell out several thousand dollars.

Multivariate testing has distinct advantages when compared with the traditional A/B split testing methods that so many of us are used to. Multivariate testing saves time by allowing you to test multiple variables at one time and is convenient in that there is no need to set up multiple sales pages. Everything is done on one page. The drawback to this form of testing is its price. Internet professionals who are just starting out may find the price tag somewhat discouraging. Multivariate testing will help you increase your profit by constantly testing the variables on your sales page. You can then keep the good and toss the bad.