There are large companies such as Sony Pictures, Toyota, and McDonalds that have participated in the newest changes used in Myspace music. The social networking website had built partnerships with numerous recording labels that include Warner Music, Sony BMG and Universal Music. This will allow them to present ads on their music website, depending upon what the person is looking for. These ads will allow users to be able to download their favorite music or players at a price they can afford or for free.



Jeff Berman, the head of Myspace Sales and Marketing has stated that this will be one of their greatest endeavors since the launch of Myspace. It is his hope that it will change the way that users look for, use and experience music.

How Does the System Work?

It may be hard to believe that you can download these songs for no charge. Each of these companies have come up with a plan to do this. They will be sponsoring free music downloads. An example of this is Toyota, who will be sponsoring in Myspace for a year. This is also true of Toyota Tuesdays. They will also be able to make suggestions of types of songs or music for Myspace users. Sony is another company that will be attaching skins of a upcoming movie to the playlists of each user for one week. In return, these ads will be displayed all over Myspace pages. Myspace has millions of subscribers. This will provide higher traffic and conversion rates for the above named companies.

Coming up against iTunes

One of the most popular music download websites in the World Wide Web is probably iTunes. Many new artists are dependent on the exposure that iTunes can give them on their new records. The new Myspace Music service presents not only a problem, but an advantage. This is that you have to pay for every download. Because the cost is not too much, you are offered a new way of enjoying music and being able to save your favorite songs into a playlist.

Myspace has the advantage of advertising revenue that iTunes does not have. The sponsors will enjoy a share of the advertising profits and will be able to help the music industry that is struggling.

Time Will Tell How it Goes

The real challenge is to see how effective the ads on music websites such as Myspace become. Results will still have to come from the sponsors. Everbody is still optimistic.

The biggest social networking website to date is Myspace. The services it offers to its users range from music to videos. The large membership varies worldwide and a new Spanish-based website has just been launched.