Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services - wasting everyone's time and your money.

By following these simple rules, you will be able to determine the right mix of keywords and phrases that will generate targeted prospects to your website. Remember that good search terms are those that are related to your business and have sufficient monthly search traffic.

Rule #1 Select keywords that represent your company's "bread and butter." What products and service lines are the most profitable, have the strongest sales, and continue to show good market demand. And yes, typically the 80/20 rule applies here. 80% of your sales and sales leads are produced by 20% of your keywords and phrases.

Rule #2 Look at complementary products and services that people tend to buy that you don't offer. Often, these keywords generate good prospects and typically have less competition than your primary keywords and phrases.

Rule #3 Use online tools to help determine keyword variations and search frequency. Like

Rule #4 Use PPC Keyword Generator, Best Keywords Finder. These are great tools and worth the investment.

Rule #5 Use pay-per-click like to choose keywords and phrases for your SEO program. will allow you to list under search terms based on specific keyword relationships. Set a small monthly budget and track the number of keyword impressions you receive for each search term. After one to two months of data, choose the search terms with adequate search frequency and incorporate them into your search engine optimization program.

Rule #6 Don't forget Geographics. If your products and services are local, be sure to include in Go Local search.

Rule #7 Take a look at your competition with Keyword Niche Power. Based on your top three competitors, look at their website for specific search terms being used. Also, look at their META keywords to get a good idea of what search terms they think are important. Remember you want to look at competitors for your different markets served and products and service lines.

Rule #8 Analyze your website traffic. Make sure your web hosting company provides you with the ability to analyze your website log files. Some hosting companies have you log into your account to view monthly web traffic reports, while others email monthly reports. Information obtained can tell you the top search terms and search engines used to find your website and other valuable information. To get the most out of your log file data, it is recommended to use a log file analyzer such as Web Trends or Urchin.

By applying these simple rules, you will be well on your way to generating highly-targeted keywords and phrases that attract the right prospects - prospects who have direct interest in what you have to offer.

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