There are tons of ways to drive traffic to a website, but for our purposes here today in this article, we are going to focus on "article creating." Creating content rich articles is exactly what Google, Yahoo and MSN are looking for. If you are not sure how search engines work, here's what happens. When you write articles either explaining, reviewing or investigating a particular service or product, then submit those articles to hundreds of article directories, it's going to do 3 things for your website, drive traffic, increase PR rankings in Google and will establish you as an authority within your market.



Before you go out and submit a article to just any old directory, it's important to understand which article directories the search engines seem to favor. Over the past 3 years I have been able to pick up on a few reputable article directories that seem to give more exposure. The following article directories are favored by the search engines, ezinearticles, squidoo, buzzle articles, and searchwarp. Your articles will be ranked higher in the search engines and have received more exposure with the article directories earlier. Submitting to these directories with higher PR rankings gives your articles more credibility, and more exposure.

After you have a well written article, typically you are allowed to place a link back to your site in the resource box . If you want your article to be optimized for a particular keyword and have it rank higher in the search engines, instead of using a generic link, use your link with the keyword you are trying to target. For example, if your business focuses on selling marketing strategies, then you would hyper link your site in the resource box using that keyword, "marketing strategies." Google recognizes this as anchor text and tends to rank your website higher for that particular keyword.

Lastly, writing an article every few days or every few weeks begins to build your credibility with potential buyers within your market. Checking your articles for relevant content related to your business, submitting them to the right article directories and giving away value within your article could potentially generate alot of web traffic. In the end, you have created a relationship with the reader and possibly someone that's willing to do business with you.