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How To Be A Car Salesman

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What do you feel the moment you walk inside a car dealer shop? A lot of people would never drop by any of these places unless they are really going to buy a car. For those who are just looking, they'd rather go to an open showroom or check over the internet to find the car they possibly need. This is because they don't want to be controlled by the car salesmen.



The thing is, car salesmen are trained to do just that. Their goal is to make a sale. And yours is to find the best car in the block at the least possible price. But then again, the moment you step your foot into a car dealer's shop, you cease to be in control of your surroundings. And you'll be goaded by the car salesman in front of you. So how do you handle that?

First, know for a fact that car salesmen would like to influence you as to which car to buy. If you are not certain about what you like, you're vulnerable. You are most likely to go home with the priciest sedan or SUV with the premise that it has the best features around. Before you go inside a car dealer shop, you have to know the type, model, and color of the car you want. And don't settle for anything else.

Buying a car is one big investment. And it should be done with meticulous consideration. And your decision as to which car to buy should never be made in a matter of 30 minutes. So if you feel that the car dealer is implicitly asking trying to change your mind, be firm and show him that you're the boss and you're the one who has the last say.

Another thing you should be wary about when buying cars is the price the salesmen put out on you. Keep in mind that these people are going to be paid based on their daily sales. This is a commission-based business and the more they squeeze out of you, the higher the pay they take home.

Car salesmen would normally ask you how much down payment you can shell out and how much monthly payment you can oblige to. Don't give your maximum figures. Because the salesmen would inflate the down payment to twice as much as what you can pay anyway. You might sound cheap when you say you can only pay $2,000 down payment. But hey, he could give you the car at $4,000.

To handle the salesman, you should never let him handle you. You can always contradict what he's saying. Anyway, you're the customer and you're always right. Besides, he won't let you walk the front door without a purchase. Because if he does, he has to wait in line for the next customer he can sell to. More likely than not, he'd rather settle for minimal profits than none at all. Don't just say yes to all his numbers and offers. Agree only if you know for a fact that the price is fair. Be the most challenging customer he has ever met. Only then you can walk out of the car dealer shop with a real good deal.
How To Be A Car Salesman
A: Filter your list to the keywords that convert the most sales.

I'm sure you've been told and have even beaten over the head with this quote: 'The longer the keyword phrase the more targeted it usually is, and the higher it will convert'. Yet it baffles me how many times people still overlook this. If you want to spend a year targeting keywords that get bazillions of searches go right ahead, I'll spend a dedicated month getting a top ranking for a longer more targeted phrase. I tend to get the highest conversions from keyword phrases 3-5 words long, but it all varies on the site and market.

Please don't do what everybody else does and use KEI (Keyword Effectiveness Index) as the be-all-end-all solution to keyword research. You'll simply be doing yourself an incredible disservice as that data is not very accurate.

So what is the million dollar secret to finding the keyword in your market that convert the most sales? It's simple- run a massive Adwords pay-per-click campaign.

Google Adwords is a very efficient and inexpensive way to find the keywords that convert the highest possible sales. Create an Adwords account (as the other pay-per-click options don't come close to the accuracy or tracking Google offers). Place all of the keywords you accumulated in your market into a single AdGroup (there are better ways of grouping your ads but its irrelevant in the context of this article). Bid high enough to have a top 8 listing for every word (this will insure many impressions). Also, be sure to integrate the "conversion tool", under the "Tools" tab in your Adwords campaign. Simply paste the bar of code Google gives you on the "thank you" page of the targeted site. This will give you the conversion numbers and ratios that make this technique work. After a few good weeks of impressions you should have a large enough sample to know EXACTLY what keywords are converting at the highest percentage.

Note: Don't be afraid to spend the ten or so dollars on your pay per click campaign, the information this technique reveals is worth thousands alone.

Jot down the keywords that converted at the highest percent; you now have an edge on 99% of the competition in your market. If you dont know what to do with this valueable information, i'll show you in my next article: Are You Making this Million Dollar Mistake When Choosing Your Keywords?

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