Eve sold Adam on the idea of eating of the forbidden fruit. Adam tried to sell God on the idea that it wasn't his fault. The profession of sales is indeed one of the worlds oldest occupations. It has undergone many changes as it evolved over the years into what is now a very noble and rewarding trades. Salespeople are special in that they must be good communicators as well as persuades. A good salesperson can detect changes of mood, like fear, joy, apprehension, reluctance, desire, and build trust and confidence into their sales presentation. They know every stall or objection the prospect can and will present and how to counter with calm and assurance. They build and maintain a reputation for being trustworthy and a pillar of the community.



The key to being a successful salesperson is building a correct image by being sincere in your relationships with others. Be reliable and believable in all you do and you will cultivate longevity in relationships that will sustain you. Remember faces and names. Be a good listener, affirmative, cheerful and carrying. Be a dynamic person that draws people to you.

A point to remember is to never downgrade your competitor, it only belittles you. People come to you because of what what you do for them, not on what others don't do. Don't place a value on your abilities in comparing your talents to someone else. Salespeople are individuals like artist. Each expresses himself/herself as a personality. They have the power of persuasion but the real professional uses it with caution. Engaging people is their idea of enjoyment as they fulfill dreams and satisfy needs.

A good salesperson finds people are fun when they are involved in being with them. They are joiners and belong to service organizations, lodges, business groups, charitable groups, church, and country clubs. These outlets provide a means for meeting people and developing friendships. They are not afraid to let people know what products or services they represent as they are always ready to hand out business cards and give incentives to prospective customers. Hay, you know you're a great person, let others know it, make friends, be cheerful.

There are basically, two types of salesperson's that populate the business world. The difference between them is quite simple. One waits for the prospect to come to them (order taker) the other goes to the prospect and presents the product; proving its value and showing them why they can't do without it. They know how to inspire and activate desire in people. They know which buttons to push to move the prospect to buy. They know which emotions make people move in a positive way. They truly are artist that have taken the time to learn human dynamics and have become very proficient at it. Like a artist learns the piano, they learn human relations.

A professional salesperson activates the prospects awareness of the relationship between them and their product. Like presentation is important when delivering a fine meal, they also present value in the benefits of a good relationship between the product and the prospects needs. They turn their product into a living, breathing, vital thing that produces a better life for the prospect. It is the value, benefits and fulfillment of a product that makes for a contented customer.

Professional salespeople always present themselves first and the product second. A prospect will accept the salesperson first before considering the product. There are basically only three types of sales . . . charismatic, classical and creative.

Charismatic sales, The salesperson becomes part of the value of the product or service a person buys because the prospect identifies with and likes the salesperson. Even though the exact same product or service may be had from many sources in close proximally but because the prospect connects with the salesperson, they will purchase from him/her. The salesperson becomes an important part of the sales experience as he/she has added worth and assurance to the product.

Classical sales, is the art of selling benefits, value, uniqueness, product or service as a problem solver. The prospect views the product or service as filling a specific need, and buys that resolve. In this instance, the customer will hardly remember the salesperson because the their only objective is in fulfilling their need no matter who the sales person is.

Creative sales is simply the process of allowing the prospect to sell himself/herself. The salesperson acts as a guide in the process by pointing out those things that the prospect finds most stimulating. The salesperson helps the prospect to build a mental picture so he/she can see himself/herself using, and enjoying its benefits. They help the prospect to focus on the product so he/she may get evolved and experience the feeling of ownership. The prospect acquires an awareness of the relationship between the product and the ?good life? that he/she dreams for. The product has turned into a living, breathing, vital thing that the prospect can't resist.

The art of creative selling is more than projecting a few words. It's a continuous process of letting the prospect know that his/her welfare is very important and the salesperson is there to assure their needs are met. No matter what the product is, the salesperson must be less concerned with it than with the prospect. The prospect is first and foremost the most important element of the sale. Sales commissions must be forgotten because that is a result of the sale and proof of a job well done. The only thing of importance is the prospect -- and the filling of his/her desires. They must know their prospects and if they are filling the prospects needs as well as addressing any concerns he/she may have.