In recent years the internet has changed a lot. With the introduction to web 2.0 and blogs came a whole new approach to the way things are categorized by search engines online. Now a simple thrown together website like the millions of adsense sites whose sole purpose was to sell a product are no longer effective. Search engines like Google are looking for more, they are looking for quality information to provide to the billions of information driven individuals on the internet daily.



Just about anyone can go out and throw together a website if they do a little research and they can even go out and purchase one for nearly nothing. People looking to start an online business get all excited when there site is ready thinking they will be making the big buck soon. They couldn't be more wrong. Creating a profitable website takes a huge amount of knowledge and you must do exactly the right things or your site will not even be seen by the one you want to see it, Google. If Google can't find your site then neither can nearly 70% of the online traffic. Eliminating 70% of the search traffic from seeing your site will be devastating to your potential profits.

To optimize your site for search engines like Google you would need to become skilled in many areas, the most important being SEO or Search Engine Optimization. SEO is basically the manipulation of your site so it is liked by search engines. There is a huge list of things you should do to optimize your site and it is always changing. If building a profitable website is your goal, you may want to start with SEO.

One of the most important things for you to do is target your site with keywords. Keywords are words that you want to emphasize to draw traffic to that page in your site. If the page you are dealing with is about super soft toilet paper then your primary keyword would likely be “soft toilet paper”. There are a few things you should do to optimize your keywords. First, your keyword should be in the Meta tags of the page. This will help tell the search engines that this is an important word. Your keywords should also be in the heading at the top of the page. This also helps emphasize the importance of the word. Finally you should be sure to place your keyword throughout your page. Be sure your keyword is less than 7% of the words on your page. If your page has 100 words on it then less than 7 of those should by your keyword. If you page has 500 words on it then less than 35 of them should be your keyword. If your page has over 7% keywords then Google will likely consider it keyword spamming and you will defeat the purpose of all your hard work. It is much safer to use too few keywords than too many. A great way to go one more step would be to add a off page link using your keyword. So you would have a click-able link that says "Soft Toilet Paper" that should lead to a different page or website. Keeping these suggestions in mind will get you set on the path to website success.

I have found that creating a website that works can be a very time consuming and in depth process that requires a lot of research and dedication. Just throwing a website together won't cut it in today's ultra competitive web market. If you have the dedication, ability and time then you can build a great site that works for less than $300. There will be a lot of different things you need to learn and purchase to get your site where you want it to be. Remember that there are millions of other sites out there and you need to do something to set yours apart from the crowd.

If you don't have the time to learn how to do all the things needed to build a profitable site there are alternatives. There are a handful of companies out there that offer the tools and manpower to make your site profitable. The most cost effective and perhaps the one that works the best is a company called Site Build-It. The great thing about this company is that they provide everything you need to build a profitable site including the instruction for only $300. If you ask me, Site Build-It is the best priced and most effective web site package on the market. If you don't have the time to learn and do all the things necessary to build your site, you may want to think about companies such as this to give you a hand and the extra boost needed to get ahead.