At this point catalog printing may be the last on your mind for your marketing campaign. Aside from being more expensive to print, it looks to laborious to be read by customers with short-attention spans. Multi-pages materials can appear intimidating to your regular customers.



Unlike flyers and posters though, catalogs target potential loyal customers instead of just regular customers. It may seem that they are the same, but there are primary differences.

Loyal Customers vs. Regular customers

•Regular customers generate repeat sales. They purchase from your store perhaps because you offer the cheapest services or you have the most convenient location. They purchase commodities and fast moving inventory. But the moment it becomes inconvenient, or your competitors start a price war, they’ll be out of your door before you know it.

•Loyal customers on the other hand invest in their purchases and choose the benefits of premium products over standard fare. They go to your store because they appreciate how you do business and treat you as an expert in your field. When there are lapses in your performance, they will offer you suggestions and will wait for you to fix your problems.

Although loyal customers are preferable to loyal customers, they are both important to your business. Regular customers are easy to come by and can be motivated with flyers that offer special prices, or free deliveries. Loyal customers on the other hand will only reward hard work and good investment.

When you want to attract loyal customers or create loyalty among existing ones, you have to show them first and foremost that you deserve their loyalty. Investing in catalogs is investing in their education, and communicates your business philosophy.

1.Be sincere in your desire to help.

Enthusiasts avoid pushy salesmen or hyped up advertising. They appreciate however businessmen who listen to their needs and suggestions and act upon them. Provide them with the information they need instead of simply pushing the products you have on offer.

2.Offer alternatives.

Customers look for solutions more than just simple items. It’s one thing to accommodate their needs; it’s another to anticipate them. Offer an extensive line of products and offer a brand that will best cater to their need if the generic brand won’t do the job. You have to explain though the difference between the two items. Otherwise they will see it as a mere marketing move.

3.Back up explanations with hard data

You may spend a lot of time explaining, but a printed material can go a long way in backing up your word especially when it holds hard facts and statistics. Offer to mail them a catalog about the product in question that will help clarify things further.

4.Improve on your Offer

They have to see it to believe it. For those items that offer qualitative benefits, allow your customers to experience the difference. You can offer a product sample, a demo, or a free trial. Sometimes though, they have to see the context in which the products are being used. Include real life testimonials from people who have profited from your offer.

Why choose catalog printing instead of cheaper to produce advertisements? Catalogs are an investment that pays back with potentially higher customer loyalty.