An autoresponder enables you to create opt-in forms to place on your web site, collect subscriber and customer details, and most importantly send out a series of emails to a mass list. Instead of having to send one email at a time, you can send emails to hundreds of people on your list in a matter of minutes.



Why might you need to send such an email out? There are several reasons why you may send out the same email to hundreds of prospects and customers. It gives you the opportunity to inform people of a special you are running, a new product you have just launched, or maybe even give out a free e-book to say thanks.

So how do you go about choosing the right autoresponder for your business? When choosing the right program, the first thing you need to look at is the deliverability rate. This is a percentage of emails sent that actually reach your subscribers inboxes. It does not matter how many features your program has or how many emails it can send out if the message does not get across to the people you intend on sending it to.

The next thing you want to look for in an autoresponder is one that allows you to create and manage multiple lists under one account. Having multiple lists can boost your profits drastically while allowing you to still have just one charge with the single account. You do not want to have to pay multiple monthly charges just because you want multiple lists.

As mentioned above, having this type of a program allows you to send an email out to a mass amount of people. However, you want to take a look at exactly what the size restrictions are. If you intend on creating a massive email list for your business, you want to make sure the program is capable of holding such a list.

The last thing you want to take into consideration is the import and export facility. You may already have an autoresponder but plan on getting a new one. For this purpose, you want to know you have the ability to transfer your list from one program to the other at any time. This is a feature that can make things much easier on your life.