decide how much to charge for it. Finding the right



price is essential to the success of your product. If

you charge too little, people will think it's of

little value, and they won't purchase it, or even it

they do buy your book, you will have to sell thousands

of copies to get to the point where you can begin to

see a profit. If you price it too high when compared

with your competition, you will find yourself steadily

lowering the price, which will cause you all kinds of

new problems in the future. For example, if you sell

your ebook at first for $39.99, and later reduce it to

$24.95, don't you think the people who bought it for

$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the

most critical parts of the marketing process. The

first rule of pricing ebooks is to never underprice.

Determine the highest price your audience can afford,

and then if you find your book isn't selling, you can

always reduce the price. Before you take that step,

make sure you are promoting your book like crazy on

the Internet and on websites. The price should be

aimed at bringing in profits, but you should never

forget that price is one of the factors that people

use in judging the value of your ebook ? before they

buy it. So always start with the highest price, and

then launch a mega-marketing campaign.

After you figure out your goal, you must figure out

what your audience's need is for your ebook. For

example, does your book solve a particular problem? If

it does, and solves it in a way that hasn't been

written about in one hundred other ebooks, you will be

able to achieve high sales at a high price. If your

book solves a problem or answers questions in a new

and unique way, you should price your book as high as

you can go. You will achieve larger profits this way,

but bring in fewer customers. Just make sure the

question or problem that your book solves is one that

is important and relevant to the majority of your

market audience. If your ideas are not common

knowledge, or you are presenting a brand new

technique, you will be able to sell books at a high

price. Just be prepared for your competition to

undercut you on price as soon as they hear about your

book.

Marketing Strategies

The key that unlocks the sales potential of your ebook

is to find a single sentence that becomes your selling

handle. This sentence states what question or problem

your book answers and the benefits your ebook can

provide. Then be sure to use that sentence in every

piece of sales and promotional material, and every

time anyone asks you about your ebook.

Besides promoting your books assiduously online, there

are several other strategies that can help you sell

more books.

One is to give something away for free with your book,

such as a valuable bonus item. Or bundle several

ebooks under one price, which lowers the price for

each ebook if they were sold separately.

An effective technique for figuring out a price is to

send out a survey to your current customers. If these

customers have already bought an ebook from you, ask

for their opinion in terms of price. Do this by

creating a sales page for the new book, but don't

include a price on that page. Instead, add a number of

links to survey questions that ask pointed questions

to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a

number of duplicate sales pages with different prices

on each page. Make sure your sales copy is exactly the

same on every page, and includes your selling-handle

sentence. Then figure out for each page the conversion

ratio between visitors to your site and sales of your

book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a

problem or presents a new technique, your book will

bring in both traffic and profits. So be sure to write

that selling-handle sentence that sums up what problem

your book solves and what the benefits of your book

will be to the customers who purchase it. And then

watch your market come to you!