You have approximately ten seconds to capture someone's attention once they view your website. This mean you better take your time and think carefully about what you want to include before you launch your site. Some websites go directly into the navigation and content of their websites on their first "index" page.



Customers can navigate around the site and decide if they want to buy the product or service that is being presented to them. This is not really the wisest option available. Of course, every site does need the standard index page jam packed full of frequently asked questions, testimonials, order form, etc. But there is an even better way to "capture" your visitors and that is by using a squeeze page.

A squeeze page captures your audience with a screaming headline and brief key points about the customer's problem and how you intend to solve it. Sometimes a squeeze page offers a free report or newsletter to entice them into giving you their personal email. Either way, the purpose of all squeeze pages is to get the customers name and email address, or eve to ask the customer a vital question.

The point in retrieving the customer's name and email address is to build an opt-in list. An opt-in list is gold to an internet marketer because you can send your customers information which will hopefully attract your customer back to the website to either purchase a product or service being offered. Spamming is illegal and having a great opt-in list is really necessary to any Internet marketer.

You can also use your list to make money as an affiliate with other companies. You can send customers an email from the site you are promoting with your affiliate link in it and make money from that. This is a great way to earn extra income indeed.

Squeeze pages are usually the first page found on a website. Sometimes they are pop ups on the index page of a website. They are vital to any Internet marketer's business. They allow you to gather potential customer's vital information. You can ask them for any thing from simply their first name and email address to more in depth thing like there home address and other personal questions that may be relevant to your advertising campaign.

Split testing is another vital component to building a website. With split testing you can make dramatic improvements to your site. Find out what works and what doesn't, what people like and dislike, and dramatically increase your conversions or improve other aspects of your website. Split testing is a tool used by the pros but no one building a website, especially one selling products, should be with out.