So let's get on with Part II!



Step 4: Get Inside The Head of Your Ideal Customer

Another good way to gather what your ideal customers want would be to get into the heads of your customers, and by experiencing the world that they live in.

You could start by thinking about the lifestyle of your ideal customer, what are their likings, their hobbies, passion, habits, preferences and also what they dislike and hate.

Better yet, you could create a personality profile of your ideal customer and write down all the likely details about them. Picture them as a whole person that you could be of service to, instead of an object or entity that you could take advantage of. Using this perspective, you would be able to reach your customers from the heart and gain even more backend profits, rather than dissatisfied one-off customers that wouldn't patronize your company again.

Step 5: Empathize with the Feelings of your Customer

Now its time to get emotional. Have you ever seen someone shouting for joy over their new Ipod? Or feeling over the top after test driving a Ferrari or after purchasing their new BMW?

Human are and always will be emotional beings. The route to their continued loyalty and repeat customer purchase is through their heart. If you give them what they really want, or what they really needed they will remember you. Added on to that, if you kept all your promises and underpromise but overdeliver and give excellent customer service, they will be your raving fans.

So what drives people emotionally? I can offer you some of the common factors that stimulates customers' emotions.

• Growth: Does your product or service help others grow? Common example would be that by going to University, students will learn more about their specialty, to grow and become useful to the society.

• Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald's you're nearly certain that you'd get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that's a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom? The lure of network marketing and their promises of giving you passive income, so that you will eventually gain financial freedom.

By keeping in mind the needs and wants of your customers and engineering them into your product, you will definitely have a significant advantage in increasing your brand awareness, as you would touch them in their hearts and emotions first before anything else.

Step 6: Create Focus Groups

Focus groups are exactly what it means, to focus even deeper into the issues of customer satisfaction and customer wants. It should include customers from your targeted market and your ideal customers, and they should be rewarded generously after participating in the intensive focus groups.

Valuable feedback can be obtained by doing this, although it can be very time consuming, but the depth of information given can often be astounding.

The next part will show you even more advance ways to exponentially increase your brand awareness. So, don't miss out on the third part :How To Exponentially Increase Your Brand Awareness Part III

For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com

Copyright 2007 © Daniel Toh, www.copymarketing.com