This tells the viewer why you are unique, proprietary and something they can't pass up (scarcity).



Essentially, it tells your potential customer that you don't have competition - you're it. You are the only one with this solution. It answers that critical question... Why should potential customers buy from or hire you?

To develop your USP, do the following steps:

1) Given that you know all about your solution (and have experience trying it out personally), write down what service you offer.

2) List out all the benefits you can think of -then write the rest of them. No features, just what good this service does for the customer.

3) Identify your unique feature. Boil this down. What makes you stand out, what tells the customer to only buy from you? If you don't know, or can't find out - hit the drawing board again. Either you haven't tested your solution for all its worth, or you are trying to sell a commodity. There has to be something that make you distinctive. Get it written down.

4) Boil this all down into a tight summary. It has to motivate your buyer, so it needs to take into account the emotions and the particular needs of someone who has experienced the problem you've solved. Get this all into one tight elevator pitch. Work up several versions of this. You can test them by survey. The thing is to have something, a single phrase, which identifies and differentiates you from anyone with a similar product.

Then you'll be ready to really roll out your products to your list.

But don't let anyone tell you this is hard or difficult to do. As each of us is born on this planet, no two of us are exactly alike. Not even "twins". The hardest thing we have to learn to do (and our government schools spend at least 12 years teaching us this ) - is to conform.

The old Industrial Age wanted people doing the same job over and over and over - and our modern factories and warehouses have this same demand. They want to hire people to do certain set jobs, they don't want to hire individuals.

Henry Ford was noted for observing that it was too bad they had to hire a whole person when all they needed was another set of arms.

So: be yourself, be unique. Offer your unique solution to the world. Sell it to as many people as you can. Benefit the world community by being the unique person you have always been.