A joint venture is basically two different companies or people working on a project together for the benefit of each other. In the eBook and eZine market, Joint Ventures or ?J.V.?s? are a very popular occurrence. Many times two different publishers will work together on a project pulling their resources together to broaden the range of prospective customers. For example, one company may provide the actual product to sell, but they may be lacking in marketing experience while the other company has a huge mailing list and credibility in the market. If the two combine resources then the chances for success are multiplied.



Many people think that you have to be a multi-million dollar online marketing guru to participate in a Joint Venture but this is not true. There are many different types of JV partners available all over the web. Some are full time major sales gurus while others are just starting out in the marketing industry.

It is possible for competitors to actually join forces for a Joint Venture because the large market share that each company would receive will help boost them both equally above their mutual competitors. This is a great example of cooperation and the full understanding of the win-win situation.

There are many eZine publishers who have realized the power of this huge networking tool and now build products solely around the JV model. This proves to be effective because each company can bring it's own resources to the table and together they are able to achieve something that alone they could never imagine.

Many websites which offer browsable databases of companies who are willing to participate in Joint Ventures and these resources are a great place to start if you are looking to develop one of your own. Browse the companies that are available and you can make an educated decision concerning the company that you think best fits within your business model.