There are many challenges that we face as Internet marketers. The challenges are especially huge for newbies who have a tremendous learning curve to overcome. There is so much to learn including but not limited to, html coding, CSS coding, how to purchase a domain etc. These things are huge mountains at first and only the truly tough survive.



It's so easy to bail out when you keep putting forth effort but see little in the way of results. However, most successful bloggers will tell you that if you hang in there you will eventually find your way and make it.

Once we get past the initial obstacles in our path to success we only find ourselves faced with even more obstacles. They are just a little more advanced. One of the most misunderstood aspects of Internet marketing is keyword selection or keyword research. This is the process of deciding which keywords you will target with your blog.

Keywords are what searchers type into Google (or some other search engine) in order to find the information they are seeking. It is of the utmost importance that you target the right keywords with your blog and marketing campaign. If you fail to target the right keywords (like most of us did when we were new) then you will put lots of effort into your blog for nothing. Picking the wrong keywords can result in not getting traffic to your blog or, even more of a killer, getting traffic to your blog but not converting that traffic in to sales.

There are top-level keywords and long tail keywords. Top-level keywords are quite broad. Something like "credit cards" or "musical instruments" or perhaps "make money online" -these are all quite broad. Someone could type in 'musical instruments' for any number of reasons. These broad, top-level keywords generally have lots of searches per month. Lots of traffic to be had if you can harness it. The problem with top-level keywords is that they are extremely tough and frankly out of reach for most newbies.

On the other hand a 'long tail' keyword is actually more like a phrase. Something like "musical instruments for sale in Jackson Mississippi" is a long tail keyword. These are the kinds of keywords a newbie should target. They have much less competition because they have much less traffic. Yet that is exactly what makes long tail keywords a practical choice. It is relatively easy to score a page one ranking for a long tail, and the longer the better!

It is not just about targeting the easiest and longest key phrases but instead targeting key phrases that are 'buyers' key phrases. Tell me, what kind of traffic would you prefer at your site, which sells gardening tools? Traffic that comes from people searching "gardening" or traffic that comes from people searching for, "cheap gardening tools near Palmer Massachusetts"...if you picked the latter then you would be picking the money keyword.