In his ebook "Turn Words Into Traffic", Jim Edwards teaches
you step by step how to create articles right through to
getting your article physically ready for distribution. The
author shows you how to take the hard work out of writing
articles by drastically reducing the time it takes to write
and produce them.
Many ebooks fail to keep the reader interested simply
because the contents are just a re-vamp of another ebook and
then filled out with "fluff". This is not the case with
"Turn Words Into Traffic" and the author still manages to
fill over 160 pages with critical "How To" information. I am
impressed by the professional way that Jim has written and
presented this ebook but it does not stop there. Jim
follows up with a series of quality, unadvertised add-ons
with even more tried and tested formulas for writing
effective and interesting articles easily.
Jim Edwards is well respected throughout the internet
marketing community and he has spent many hours testing his
methods before putting them into print and he uses exactly
the same formulas himself to sell his many ebooks and
courses. In his sales copy as well as the text of the ebook,
Jim Edwards claims that anyone, regardless of their
previous experience can write articles to promote anything, including software and ebooks and any scepticism that I had has been confined to the litter bin.
In "Turn Words Into Traffic" I found the most value in the
fact that Jim doesn't just tell you how to write articles as
an effective means of marketing your products or services,
but he shows you step-by-step exactly how to do it. There
are short assignments throughout the ebook for you to
complete ensuring that you are pro-active during reading. A
summary of all the assignments make up your personal
"article blueprint" for future reference on all articles you
write.
"Turn Words Into Traffic" takes a truly hands-on approach,
explaining logically and systematically, how to take a
proven formula that has been rigorously tested and fine-
tuned and apply it to your own personal requirements. The
ebook is broken down into 2 Parts and a resources section.
Part 1 concentrates on the creation and production of
your article and is further broken down into 11 steps each
with an exercise for you to complete. These step by step
exercises will ultimately form your first finished article.
Part 2 of the ebook contains 11 sections and guides you
through the best way to keep organised as you create more
and more articles using a recommended formatting tool and
some clever promotional strategies and tactics. Also
covered, amongst other vital information is the right way of
creating a compelling resource box and subsequent submission
to directories, ezines, websites and other effective places
to get your article noticed on the web.
As with all ebooks that have a vast amount of content to
read and learn from, it can take time and effort to become
enthused to start reading, but once you start to understand
the logical sequence of article writing shown in "Turn Words
Into Traffic", it begins to become clear. In a nutshell,
it takes the "thinking" out of article writing.
In the past, I have found that I have a short attention span
when it came to reading and digesting information, so I did
not believe reading another ebook would make any
difference.
I have been proved wrong in this case as not only have I
read the whole ebook from start to finish but I found it to
be a thoroughly enjoyable and informative read.
I usually like to apply some constructive criticism when
reviewing software or informational products but only when
they deserve it. I cannot see how "Turn Words Into Traffic"
can be improved upon as an informational product except to
update the content when necessary to reflect marketing
trends at the time. When you buy an informational product
you expect it to deliver on its promise, especially when you
have probably been sold it through some slick sales copy.
Does "Turn Words Into Traffic" deliver on its promise? (Does
a dog bark?)! I have no hesitation in giving this ebook
9/10 for its sheer professional content. I would certainly
recommend this ebook to anyone who wants to write articles
but does not know where to start.
For more information on Jim Edwards's book "Turn Words Into
Traffic" please visit http://www.1st-4-
income.com/turnwordsintotraffic.html
Hopefully, Jim Edwards will continue to create and publish
other ebook gems on internet related subjects that will
compliment his current work.
Ian Simpson reviews software and informational products on
the internet for their value and usefulness. Subscribe to
his free newsletter at http://www.information4income.com
How To Get Free Texting On Your Cell Phone
However, the competition to gain customer's attention online is becoming so irrational that it has started creating a whole lot of concerns especially for newbie and people whose business are not well rooted - they are wondering where they really fit in or if they can ever get their own share of the traffic in this saturated market.
As if this is not enough problems to think about; the other side of the coin is the web surfers who has developed a thick skin to all the ads and are revoking against ads. They have become so immune to the sales tactics that a great deal of effort are required to get their attention - sales page has to answer all customers possible concerns before you can get them to think of you or your product twice.
So I ask you, if pushing product or service to customers through the use of pop-up windows, direct mail and ads are not as effective as they used to be, what else can you do to survive online?
That was just a rhetorical question; I don't want you to think too much.:
You need to know that there is a radical turn around in the way consumer respond to marketing now-a-days, it is called "educational marketing" - educational-based marketing is the process of doing something that will distinguish you as a knowledgeable authority and resource in the area of your expertise.
You see, even though people love to buy and they really want to buy something, yet, they don't want to be sold - buyers want to make their own informed decision based on what they've learnt about your product/service and they want to do so on their own terms.
Consumers have taken back control of Internet!
They take control with the only weapon they have - they simply flex the muscles of their wallets - they pull money away from advertisers who annoy them and put it with those who meet their needs and are willing to go the extra mile to educate them.
The internet is now consumer-driven and pushing your product to someone does not work - not anymore, people wants to know what's in it for them and what they're going to benefit from it.
It is your responsibility as a marketer to learn how to communicate better so that you can gain their trust!
I would imagine by now you must be saying to yourself, if what it takes to attract a potential customer to my site is educating them, how I can do that...
Before I explain how you can do it, I will first describe the characteristics of the person who may be willing to do it and what you would gain if you do it because going the extra mile is what separate the men from the boys - It takes...
**someone who is willing to impact other people with positive influence,
**someone who is willing to give without getting anything back,
**someone who is willing to invest their time and energy in their business, and
**someone who knows that long-term success and sustainability of his business is what matters.
As you know that teaching people is not what everybody can do and writing definitely does not come easily to most, yet...
The solution is writing and submitting articles to directories to educate consumers about your product. The biggest reason why article works is because it gives credibility and builds trust. It allows your readers to see you as someone who is capable of providing valuable information.
Each place you post your article is going to send you some visitors at different rate you never know which publication is going to give you the biggest traffic until you've tried them and track your result.
The whole point with article is to buy real estate all around the web through articles, newsletter, directories where people can pick up.
Articles are a great way of diversifying your source of targeted traffic. For example, if you have your article posted in 5 different directories and one of them decided to pack-up, you sill have 4 different referral source supplying your site with traffic. If all you have is only one source of traffic supply and that one decided to pack up or die - the chances of your website traffic dying with it is very high. This is why article publication is a better choice for your business.
If you happen to put up a great article, you should expect it to stay online for a very long time.
Both Ian Simpson & Abby Lawal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ian Simpson has sinced written about articles on various topics from Writing, Automated Forex and E Books. Ian Simpson reviews software and informational products on the internet for their value and usefulness. Subscribe to his free newsletter at
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