1. Expert interviews will add credibility to your product by association
For instance, if a health product has a bonus or article inside written by a respected doctor, doesn't that make the product seem like it has quality information? After all, why would a respected expert in the field participate in a project with zero credibility?
This can be especially helpful if you're selling a health product, but don't have any credentials yourself.
2. Experts have customer lists
Often time, those experts have customer lists and they are then willing to share your interview with their list. In the process, they'll give a link to your website since you're the one that interviewed them. This in result can equal to substantial targeted traffic for your product.
In addition, they also have the added benefits of being quicker and easier than most people realize to obtain and put online. Marketers are often surprised at how willing experts are to share their time if you can approach them in the right way.
So in order to get expert interviews, here are the five steps to follow:
1. Make a list of experts in the niche that you can contact, don't focus on online only, and think of off-line as well. Like approach a wedding planner for a wedding planning product or a sleep specialist for a product on snoring.
2. Decide the benefits of participating for the experts. Are they going to get exposure? Will they get a chance to promote their business? Will you give them permission to use the interview in their newsletter or on their website as well? If you see they have an important message to spread (such as their groundbreaking research or important consumer advice), then tell them this is a great opportunity to reach others.
The more you offer the more luck you will have in getting quality interviewees. Remember, people ask for their time everyday. They're not going to give up their time, unless they have an incentive for doing so.
3. Come up with list 10-20 questions, the number of questions is really depending on the length of response you are expecting.
4. Decide the format you are going to offer in the interview. You can send over the questions for them to respond to in their word processor, or you can record the interview. If you record the interview, you can then get the call transcribed (there are a number of low cost services do this, you can find them on Google.com), or you can offer the audio version to your listeners.
5. Start contacting your guests and compiling interviews into the appropriate format. Don't expect all of your experts will agree to be interviewed, or for all of them to follow through. They're often very busy and require you to follow-up.
After everything is complete, you're ready to add this new fresh content in your sales letter and watch your sales explode!
So now you get a far superior content than if you attempted to create it yourself or pay someone else to do it for you.
How To Get Interview
You have to impress the hiring manager twice, once on paper and once in person in order to successfully compete in the job search process. Write a catchy cover letter and well-structured resume to impress the hiring manager and get the interview. Prepare answers to most common interview questions and fine tune your interpersonal skills to sail through the interview and win the job offer.
Does the thought of writing a cover letter and resume or shining in a job interview make adrenaline pulse through your veins? Are you thinking, “I hate to write anything, never mind a catchy cover letter or well-structured resume! My interpersonal skills consist of a sweaty handshake and a mind that blanks in the face of pressure.”
If yes, fear not. You're not alone, and there are many resources to help you win your job search. This article will outline the top five strategies for writing attention-grabbing cover letters and resumes and for handling job interviews. Yes, you can do all three. Get interview. Get job. Get a new life.
So, here goes. First things first.
Writing Catchy Cover Letters and Well-Structured Resumes to Get the Interview – Top Five Strategies.
1. First of all, spend a bit of time researching the company. Figure out WHY you want to work there and most importantly, why hiring you will help the company attain its goals. Are you a team-player? Did you increase sales at your last company? Tell them, SPECIFICALLY, how you will help their organization and why you think you're a great match.
2. Be personal. Make sure to address your letter to a real, live person. If you can avoid it, DO NOT send your letter and resume to the "Hiring Manager." If you don't have a name or contact, CALL the company and ask who's in charge of reviewing applications for the position you want.
3. Be concise. An ideal cover letter consists of 4-5 short paragraphs. Use one paragraph to tell a story of a past success, but don't ramble. An ideal resume cites specific accomplishments for each work or educational experience.
4. Read the job description, paying particular attention to industry lingo and buzzwords. Use the same language in your letter and resume. Hiring managers take time to write accurate job descriptions because they know what they need. Make sure your cover letter and resume shows them how you'll fill that need.
5. Finally, make sure your resume and cover letter work together. Use your cover letter to highlight the most important elements in your resume...but do so in a personal, this-is-who-I-am-and-how-I-can-help-you manner.
Impress in a Job Interview – Top Five Strategies.
1. Use your company research and prepare answers to the following questions: “What do you know about our company?” and “Why do you want to work here?”
2. Think about past job success, and be prepared to talk about specific experiences in your interview. Emphasize how your experience will benefit the company. If you increased sales by 23%, say how you'll translate that experience into increasing sales for to help this company attain its goals.
3. Practice the basics. Make sure your handshake is firm, but not crushing. Remember to look the hiring manager in the eye. Dress in a conservative suit, if possible. Make sure your hair is neat. Don't overdo makeup or cologne. Smile. Act confident even if you're shaking inside.
4. Figure out how you'll get to the job interview, and leave yourself plenty of time. Plan to get arrive at least 10-15 minutes early. Don't rush. Take a moment to compose yourself before the interview. Once inside, pay particular attention to the interviewer's name. Use it during the interview. Thank her and shake hands before you leave.
5. Send a follow-up thank you letter to the interviewer. Reiterate why you think you're the best candidate for the position. End on a positive note; say you hope to join her team and look forward to hearing from her.
I wish you the best of luck in your job search. Use these strategies to get interview; get job!
Both Ann Liu & Dede Perkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ann Liu has sinced written about articles on various topics from Customer Service, Photography and Internet Marketing. Ann Liu, internet marketer and author of . To learn how YOU too can succeed in Internet and aff. Ann Liu's top article generates over 18100 views. to your Favourites.
Congratulations New Job Quotes Sometimes all it takes to get the hiring managers attention is asking the right question or, better still, the right question that no one else has asked