Article marketing is one of the easiest and most effective types of website promotion. Simply by writing articles that center on aspects of your website's theme and submitting them to top article directories, you will begin to see a pickup in website traffic. If you are not a confident writer, then you can easily and affordably hire a ghost writer for your writing projects.

Well constructed articles can bring you free website traffic from a substantial increase in back links. The key to your sucessful article writing is twofold. Firstly, your articles need to be well written, informative and appropriate to your website. Secondly, you need to write and submit articles to high traffic directories on a regular basis. Article marketing doesn't work as a website promotion strategy if you are simply doing it once in a while. You have to work to a regular writing and submission routine so that the number of quality back links increase over time.

The back links from other directories are important for website promotion in two different ways. They are a link from the article to your site that very interested readers of your article can follow and therfore, they are a means for highly targeted traffic to reach your site. They also serve an important SEO (search engine optimization) service because the search engine algorithms use the number of relevant, one way back links to your website as an important factor in assigning your ranking on search results pages.

Article marketing works as a website promotion technique because other websites and ezines can locate your articles in article directories and publish your articles with a link to your website in the resource bio. Most websites do not allow you to include embedded links in your article but do allow you to place links and marketing style information in your resource box that appears beneath the article.

You can attract free website traffic with your resource bio by highlighting your expertise and anything you are particularly marketing with a link to relevant pages. People who want to use your article on their website or in their ezine have to agree to keep your resource information intact.

You may choose to write an informative article about some feature of your business that a reader may be interested in, or you can write a product review designed to encourage your reader to take the next step and buy the product. Many Internet entrepreneurs use article marketing to send people to their website to offer them a free ebook or subscription to their newsletter so that they can build an opt-in email list for ongoing marketing purposes. Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more disposed to click on your resource box link to learn more.

Article marketing is a highly effective approach to attract free traffic to your website. You may have a great product and a excellent sales-pitch, but without targeted website traffic your online business will be dead in the water. However, if you are disciplined to writing at least one article a day and submit those articles to high traffic article directories as well as directories that have high search engine ranks, you will find that plenty of visitors are knocking on your online door.