One of the difficulties faced by those new to information marketing is to know where the markets are and what product or service to offer. Options include either promoting other people's products, either as an affiliate or as part of a joint venture or taking some licensed product, whether that be resell rights where you just resell the product untouched or private label rights where you can rebrand the product so it has your identity on it.



The problem with private label rights is that there are very few quality products available in which you can change the content, graphics and put your name on it that many hundreds, even thousands have already done or are currently doing. To make them really distinct, you have to really change them, bundle them with other products and offer a completely "new" product. There are always some very good licensed products that have excellent content that you can use and form the meat of your "new" product. It is important to ensure the effort is made to create a "new" product that is very different and distinctive from the competition.

One of the toughest areas to understand, for the new information marketer, is finding a niche and profiting from it. There are the challenges of what is the competition, how many are already selling into the market, are then genuine buyers or those that just want a supply of free information, is the market a seasonal one, what customer profile does the market have, pricing structures?. Market research begins with finding a ready pool of buyers. The best place for the beginner to start is with people who are in the "desperate" category. This can be someone who is suffering from a long term ailment or pain and is seeking relief. These are "desperate" buyers that will gladly and without restraint spend their money to solve a problem.

The second category for investigation is what can be described as the pleasure seekers who have money to spend and a desire for top quality. There are some very profitable information marketing businesses that serve high spending individuals offering exclusive products and services. Thirdly, there is a very sizable market catering for the personal passion. This is the hobbies and personal interest market. In fact, it can be divided into many thousands of niches and sub niches full of very passionate people that are willing to spend surprisingly large amounts of money fulfilling their desire for that passion. Imagine for a moment the golf market and the sub niches within it and the huge sums that are spent daily on dream fulfilment. If a book contained the information that could guarantee a golfer's scorecard could be reduced by a couple of shots, just imagine the demand for it. They are passionate buyers buying to fulfil their dream.

When undertaking the required market research you must ensure that you have located a market of buyers before you undertake any work with regard to product creation or sourcing. The last thing that you want to do is spend time and money on creating a product that you may think is great but in the chosen niche no-one actually wants it.