Hence, our motive is to increase CTR to the best as to acheive a good profit. There are many ways of increasing CTR by placing the google ads on different locations with the various sizes. Yes, this might work - I dont deny it. For example if you place ad on the web page which is totally different color than the web page then you CTR might go low.



First of all you web page should look attractive and the ads should look like the part of the web page. Even size plays an important role - just dont generate some size and apply on your page...please imagine your webisite page as a normal visitor who will be looking for an targetted content for his solution and suddently noticing a big ad....this is not preferred.

Adjust the ads size as per the size of the page and the size of content. May be in some places you may have to place a small ad and in some places big banner ads. Usually, big size ads work much with image ads and small size ads with text ads.

Let us discuss more on this topic. You might have come accross many of them saying Keywords, optimization, ranking, links, etc., etc. But what optimization means.....this is a non-stop discussion. However, as per the dictionary Optimization means "to make the best use of a situation or resource"

Please note for good CTR the most important material is content and rich targetted content. You really need to gather and write a good and demanding content. You need to write the content for kind of visitors you are looking for. If a visitor looking for marketing tips lands to your website page which which is about Interview tips then either he might simply close the page or hardly he may click your ads since the ads will be relating to Interview and Jobs.

Anyways, coming back to our topic - when you have written the targetted good content now you need to decide on a targetted and unique keyword. I know unique key is little difficult but try to use the targetted keywords. In other words content and ads are related. Even keyword also should be related to ads and content of page which means if a visitor is looking for the keyword "Affiliate Marketing" and your content/page is about Affiliate Marketing and the ads also shown about affiliate marketing then there is a good chances of reading the topic/article of your webpage and alternatively there are high chances of clicking the google ads as there may be a related