In today's business world, we are nothing without our email. Now, we don't even need to be sitting in our office to hear the ding of our inbox, alerting us that yet another message has arrived; we live in a time where smart phones are everywhere and we can have our email with us at all times. With all this new technology though, there has also come an onslaught of laws that are designed to keep email compliant with things like customer privacy, law enforcement investigations, and corporate governance. In short, the purposes of the laws are to make sure that email is being used, and managed, properly.
If you work for a doctor's office, you certainly know about HIPAA. The two rules that affect email compliance are the Privacy Rule and the Security Rule. Of the two, the Security Rule is more in-depth and essentially mirrors the Privacy Rule; its purpose is to focus on information and security best practices and revolves around the security cornerstones of confidentiality, integrity, and availability. The Security Rule focuses on everything from workstation management of information to facility access and transmission security. It is vital that any information you send via email, not speak of the patient's identity or the problem they are facing; many offices will use initials when speaking about patients via email.
In the financial industry, email compliance is governed by the Gramm-Leach-Bliley Act. Also known as GLBA, it is basically the same law as HIPAA, just for a different type of business. It is designed to ensure the privacy and security of non-public personal information as it relates to individuals financial information. GLBA's rules apply to mortgage lenders, banks, stock firms and others of the like. Within GLBA, the financial company is charged with several things: to designate an employee or employees to coordinate the information security program, to identify reasonably foreseeable risks to non-public information, to make sure their suppliers are also using safeguards, and to monitor all of the above.
On top of these two rules, there are also others. The Sarbanes-Oxley Act, also known as SOX, is watched over by the U.S. Securities and Exchange Commission. This act was designed in response to the various, and highly publicized, bogus financial reporting in the early 2000s. SOX discusses what information may leave an organization and how long the industry should keep information on file; it requires that financial companies keep emails on file for six years. Likewise, the SEC Rule 17a-4 and NASD Rules 3010 and 3110 affect email communications within the financial industry.
This is just the tip of the iceberg. When it comes to email compliance, there are rules everywhere, and your business needs to know which apply to you and how to handle them. There are several ways to handle these issues, most of which include hiring at least some type of IT security firm to develop a total information security plan that will comply with recent, and future, government email regulations.
How To Know Email Address
Many people benefit with the use of email marketing. It is the wide range of customer reach that makes it a very lucrative endeavor. Email marketers have the ability to reach not only present customers but also prospective clients and even resellers who would also want to earn from the same marketing process.
How is email marketing done? Advertisements are disseminated by the use of email in this type of business. The emails are sent to target lists who have been pre-identified to be possible users of your products and services. The email may come in the form of text, rich media or HTML. This way, they really look like typical ads.
Email marketing is permission-based and it provides mechanisms by which the recipient is allowed to interact with the sender. This is done by feedback mechanisms where the recipient is asked some questions. This way, service provided to the recipient in a series of email exchange becomes more personalized.
What are the advantages of using email as a way of advertising your products and services? First of all, its versatility allows you to send any form of document that will ease the way you do your promotions. Another is that it is automatic. Email marketing allows the sending of all materials to all the people in the target market automatically. There is no real need to do it manually.
You know it takes many hours to reach many people. But with email marketing, sending the email is programmed to be sent at preferred schedules. If this is the case, the frequencies upon which you want the emails to be sent are predetermined. This way you can choose how often the email should be sent within a week or a day.
With the advent of email marketing, many people have taken advantage of it by creating spam or the abuse of email marketing. This is where many of the e-mail's claims are not true. This is still marketing but not the responsible kind of marketing. And the sad thing about it is sometimes it is just too hard to see the difference between the real thing and the frauds. What makes email marketing entirely different from spam is that it sends the email only to specific target groups who use the products or services that you offer. And, it is permission-based where the recipient has to allow the sender to send the email giving the recipient the option to accept or decline.
There is no harm in trying out email marketing if you want to earn some extra cash. Or you may also want to go full-time on this and earn big bucks. The trick is to be careful in choosing the product or service you want to offer. Make sure it is legally-based and of high quality. This will allow you to be more convincing of the product or service you are selling because you yourself are convinced. Email marketing is very powerful in the business industry these days and it is up to you to make the most of it.
Both Richard Bliss & Daegan Smith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Richard Bliss has sinced written about articles on various topics from Dating and Romance, Email Advertising and Marriage. Richard Bliss is an and VP of Marketing with with worldwide. Richard Bliss's top article generates over 5400 views. to your Favourites.
Daegan Smith has sinced written about articles on various topics from Start Online Business, Multi Level Marketing and Web Development. Daegan Smith Is And Expert Online Marketer"Wanna Lean The Secret To Making $85,147,717Per Month While Quickly And Easily EXPLODINGYour Network Marketing Organization by 7,141People Without EVER Buying Or Calling aSingle Stinking Lead?" Free CD Explains Al. Daegan Smith's top article generates over 246000 views. to your Favourites.
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