First, make a list of major keywords; you want for your search terms. Use can use tool for choose right keywords.



Keywords in URL: If possible, target your main keyword in url, If your website related to web design company. Then the best domain name will be "web-design-company.com" or webdesigncompany.com. But don't use too many hyphens in your domain name.

Target your main keywords in the names of directories and files too.

Keywords in titles: Try to include your main keywords in the title tag. Keywords in title are extremely important. Title of every page should be unique, depending on the page topic.

Google shows about 60 first letters of the title in SERPs, Yahoo! and MSN a little more. So if you will write longer titles, the main information about the page should be included in the first 60 letters.

Keywords in Description: According to your page content target your main keyword in description tag also. Every page of your web should have its own unique description. Because same description of every pages, probably will not fit good the page content. Keep in mind that content of the description tag is usually used by search engines as a part of website's listing. Meta tag description should contain keywords related to particular page. Always include the keywords used in title (the most important keywords) and add some more specific keywords.

Keywords in meta keywords tag: Meta tag keywords should contain a few most important keywords related to particular page. Don't try to repeat single keyword, it can be considered spam.

Keywords in alt tags: Alt tags can be useful for better images description and as an alternative text which is used in case that the image is not loaded. :

Try to Use your target keywords in H1, H2..... tags. The most important keywords should appear in the H1 tag, H2 (H3, H4... if applicable) tags should contain more specific keywords related to the paragraph below these headings.

Use your target keywords in anchor text. Anchor texts are the words in links.

Use your keywords naturally in the body content. You can also highlight those keywords by color, bold, italic etc. Don't use over keyword stuffing. It can be harmful for your website.

Always try to update your page content. Search Engines (Google) like fresh content. Keep your site up to date -- both, the visitors and search engines will like you.

Always use Quality content.

Always use relevant keywords in your website content. Target your most important keyword in home page, secondary keywords in other pages.

I hope it will help you to improve keyword rank in search engines results and get more visitors to your website. Good luck!