If you can create value in your business where value didn't previously exist, you dramatically increase your probabilities of making money. You simply do that through modelling what's out there, adding value and packaging it up better! It's not that hard to do, and as a result, it'll have a very positive 'cash flow' impact on your business right away.



Note: If you can create value where value didn't previously exist (which is very easy to do) you increase your probabilities of making money. You do that through modelling what's out there, adding value and packaging it up better.

So the question you need to ask yourself is, ?How can you provide a vehicle for other people to make money?' And once you develop this mindset you will look at products differently, like how does somebody build a ceramics business around a cup? A cup is not very exciting, but the difference is how is it packaged. The Cornish Blue a blue-striped mug yet it's a worldwide well known product, but it's only a cup.

Here is an example of how a colleague created an opportunity from an existing book-product called ?How To Increase Your Business Within 30 Days'. He interviewed the author, attached an audio tape (this was before CDs) to the book and sold the package for at least twice as much as the component parts.

Should he have wanted to take it one step further he could have on-sold the rights for other people to distribute the package via telemarketing and direct mail marketing, email marketing, which if done well could become a sustainable and very saleable business. Other things may stem off that - for example, a royalty every week to create passive income. Once you create an opportunity, I tell you ? you will never turn back.

Here's an example of one of how those large electronic and white goods super stores structure their business...you might be suprised. I'll use Harvey Norman superstore in Australia as an example...which is very simular to Fry's electronics in the USA.

Gerry Harvey is another opportunity-creator with his Harvey Norman chain of shops. We all go in them to buy our fridge, dryer and maybe our TVs and mobile phones. What most people don't realise is that Gerry Harvey's business model is made up of businesses-within-a-business - independent departments in each of those stores.

Each Harvey Norman store is probably made up of five different franchises of which the public is not aware, but it explains the reason why Gerry Harvey is a billionaire because he's created millionaires who have bought ? say - the whitegoods section in a Harvey Norman store, or the TV/audio section, etc. That's why the staff pay very good attention to the potential customers when they walk in the door of the store?because they've got to make sales and if they don't meet a certain sales target, and if they don't order a certain amount of stock out of Gerry Harvey's warehouse, they could potentially lose their franchise. How smart is that?

You see a big Harvey Norman store and think, ?Wow this would have cost a lot to put together' but Gerry Harvey probably puts little of his own money into each site, because his franchisees have bought all the stock and all the fit-outs, plus they've paid him money for the franchise (and no doubt a lot of money at that). In this Harvey is not unique, he possibly got the idea from the department stores, like Fry's, Grace Bros, David Jones, Myers whose female cosmetics counters are usually operatored by the perfume companies, within the department store.

A lot of companies have their own finance department, an accounting side and a legal side to their business, they'll have all these arms coming off so they're like a one-stop shop. Yet all they are really doing is packaging the product up and creating convenience - and no doubt making great money at the same time.