ICPA - Cost per Acquisition.



          CPA is basically a way of making easy cash simply by getting users to fill out a form. The amount of money that you get depends on a few factors. One of the main factors involved is the amount of fields, the more details that you can get the user to fill out, the more cash the company will give you. Also, another factor is the industry that you are promoting,this can have an impact on the amount you get per lead. For example: I've made up to $50 per Lead by promoting Mortgages, and the diet industry.

          CPA Offers can be quite hard to get into. One thing that you will need before you get started is a website. This is because you need to be approved by the company first. Unlike affiliate marketing, lead generation is more open to abuse. For example: no company wants to pay $50 per lead, when the lead is classed as a 'dead lead' (A dead lead is a lead that has no intention ever buying from you).

          There are generally two ways that most people generate traffic for CPA.

          - One of the most popular way of doing this is by arbitrage. This is where you pay for your ad (PPC), and send traffic to the form. If done right, this can normally be very beneficial & profitable.

          - Another modal is to build a list in a chosen market, then sending your list a CPA offer. This is obviously the best way of doing this as you've have already paid for your list, which means that it's 100% profit for you. Once you have a list, you can also send them multiple offers, multiple times.

          In both of the example there are pluses and minuses. However, both of the modals   work. so In my opinion you should test and try both of these methods. Each one will work different depending on your chosen niche.

          One of the key areas that you need to be aware of, is that CPA offers can close down without your knowledge. What does this mean? Well, if your using the first technique (PPC) then you could end up sending traffic to a website, where the offer no longer exists. So be careful or you could end up wasting your money and your time.

Tips & Tricks:

          - Pay attention to what people are searching on now. Hot topics, celeb's, films, toys etc. If you can find a product that is related to what is knows as a hot subject, then that will be a great topic to jump on.

          - If you find a hot product that could be limited, use the payed traffic, as this will get you traffic quicker than a lot of the free traffic techniques.

          -  Be sure to read the terms & conditions. Find out exactly what you are going to be getting paid for. Make sure that the work is worth your time. Check out the process yourself. Don't just signup for anything, just because the CPA is high.

Good Luck! 

Jeff Spires