Why article marketing works:

No doubt you've come across untold poorly written, obtuse, or just plain factually incorrect articles on the web. But the truth is that search engines love original, focused, on-point content that has been validated by a plethora of incoming, relevant links. (Curiously, so do web users!). To that end, search engines utilize an ever growing litany of tools to weed out irrelevant/salesy articles and push the relevant/newsy articles to the top. By creating substantive, original content, you get a double whammy: you protect your content from the search engine spiders? shearing scissors AND you can get free (or even viral) distribution of your advertisements. One of the ways you can combine marketing and customer service is through opt-in marketing. Well written articles full of content and useful information will help in building your list as more subscribers will be attracted by your list. There have been the need for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

The credibility of your site rises if you use well written articles as its contents. You get an authority status while you get reputation. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list.

How YOU can jump-start an article marketing campaign:

1) Write articles on your area of expertise. Make your content focused, smart, and non-salesy. It helps to add a unique ?spin? to distinguish your articles from the 1000s of other like-minded pieces out there.

2) Attach what's known as a ?resource box? to each article. This brands the content as your own. Include your web address, company name, and business service description.

3) Syndicate your articles through services like iSnare.com. You may choose a paid distribution service to get your article out to more subscribers. (Many article marketing experts advocate paying for distribution, since it appears to stoke ROI.)

4) Continue generating new articles (avoid self-plagiarism!). Pay attention to which of your articles get ?picked up? en masse by your syndicated community. Ask yourself: why did Article X attract people while Article Y didn't? What kind of visitors did Article A attract as opposed to Article B? What constructive steps can you take based on feedback from your readers?