Keywords are one to three word phrases that you target that tell the search engines exactly what your site is about. You should put keywords throughout you website, but they shouldn't be over used. You need the formula that most engines feel is the right amount.



You are endangering your site of being rejected or getting low rankings in searches repeating your keywords every other word or sentence.

The density works out to be the total percentage of your keyword used on a particular web page.

To make the formula simple let's say you have exactly 100 words on your site page. Do not count words used in your HTML coding. You have 5 keywords in your website writing. Simply divide the number of keywords by the total number of words on your page.

Now we need to divide 5 by 100. Your keyword density is always a percentage of your sites page total word count, so multiply the total by 100 ( this is part of the formula always used not the word count in our example), now we have .05 x 100 = 5%

Do not exceed the accepted standard of most search engines which is between 3% and 5% for your density. This will cause the engines to believe you are trying to trick them to get high rankings.

This rule is not just for your homepage, but applies to every page on your site. This is a simple way to check the density on any web page:

Simply choose a page you would like to check. Then, copy and paste the content into a word-processing program like Word or Word Perfect.

Now that you have it pasted into your word-processing program go to the 'Edit' menu and click 'Select All'. Then in the 'Tools' menu select 'Word Count'. Write the number of words you have on that page on a sheet of paper.

Next go to the 'Find' function in the 'Edit' menu. In the 'Find' tab type in the keyword you are looking to check. Now, 'Replace' that word with the same word, so not to change the text.

When the replace function has completed, the program will give you a count of how many times it found that word or phrase. This will be your keyword count for that web site page.

You can now figure your keyword density by using this info of total word count and total keywords in the formula you know have. Make the search engines smile when they see your site by using the standards you have now learned when website writing.