The key word for this idea or concept simply put is PROMOTION. Well, how do you promote what you are marketing or giving away? Well, there are several ways to go about promoting products or things you are giving away. Fliers or leaflets through the mail with the web site address on it are one way. Another way is through postcards with a little information about what you are giving away or products and of course the web site. Some people don't like big bulky papers, so this is why the concept of the postcard or leaflet is suggested. Another way is through word of mouth, your friends and family can help you do a lot. Probably more than you could do on your own.



With this in mind there is also the issue of email. Email the website, to all your chat friends or people you have met on the Internet through others or game play, or whatever means you met them. Your friends and family can do the same thing if they will. In this case the idea of promotion will go beyond limits that you thought possible allowing you to market your give away, product, or information you want to get out to people. This can also cause the ?domino? effect, as people go to the web site and if they ultimately like what they see they in turn will email or tell someone else about your web site and the domino effect takes off.

Some people however, use free websites to initially market what it is they are giving away, and this works to a certain point. However, getting people to the web site can be somewhat difficult simply because it might have a different domain name and this is hard for some people to perceive. For example, say I were looking for a specific church website that someone had given me, like; getachristiansite.com/church/houseofgod.

This would be confusing, for the simple reason that if you break this down the host or domain is actually ?getachristiansite.com? while the keyword you obviously have searched on is ?church? and the name of the church would ultimately be ?house of god?.

This is difficult to look up, so you need to make it as easy as possible, sometimes less is more. And in the Internet world this fact holds true in many ways.

Most products that marketing websites give away have their logo or name imprinted on them, this is good, and in some other situations the web site address as well. In a few cases people use networking, or group marketing where they join up with other web sites that are of similar orientation as their web site to promote their giveaways or products. This can make a difference at times, depending on the product and the giveaway, as well as the web sites that are grouped together.

The biggest thing to do is focus on a target key market and creative ways to represent the targets you come up with. Think positively and always keep your objective always in the main concept of your marketing strategy of how to market your giveaways, products and any other information you have on your website.