Podcasting is an exciting way to grow your website and connect with your customers. Like a website, a podcast needs to be marketed. Simply creating one and putting it on the internet won't attract much traffic.



There are many different ways to market your business podcast. If you're looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When ready to release your new podcast, send an email to those that are on your list. Be sure to include the downloadable link within the email. You can also market other products or services of yours to this list as well.

If your goal is to gain website traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast. People come to these directories and search for podcasts they may be interested in. Many people could easily access your podcast, without knowing your website existed beforehand.

In order to submit your podcast to a directory, you'll need to add an RSS feed to it. You may have done this in the past with your blog. If not, don't worry, as it is very simple to do. There are many feeds to choose from, and you can find them by doing a Google search.

iTunes is probably the most well-known podcast directory, and you can easily add your podcast to the iTunes store. The term "iTunes store" may be misleading. You don't have to charge for your podcast. This link: http://www.apple.com/support/itunes/store/podcast/ will take you to Apple's Support page. There will be a form you have to fill out before your podcast can be added; this page will also answer any questions you have about adding your podcast to iTunes.

There are many other directories that you should also submit your podcast. The more places you have it listed, the more likely you are to have visitors find it. Two other large directories are Podcast.net and Podcast.com. By simply doing a Google search, you can come up with many more.