Network with Others



Referrals can come from a number of sources with some costing some serious money and others being essentially free. There are networking groups such as eNetwork Business Partners or the Chamber of Commerce that are great places to meet other business owners who are happy to help you market your goods or services so long as you are willing to do the same for them. A business conversation can easily morph into a marketing opportunity. Some of these networking groups can be quite expensive but they require little of your time and a large potential for referrals.

Trade Shows

Trade shows can be a great source for referrals if you use the opportunity effectively. Invest in a nice banner that displays your company logo, website, and phone number. Try to lease a booth that is near a main entrance or walkway. High traffic areas carry the most potential prospects. Be creative and raffle off a product or service. One FREE giveaway can generate a list of 100 or more leads. The money you spend in material and freebies will be well worth it in the long run.

Share Business Ideas With Friends and Family

If you have lousy people skills, then you probably won't get many referrals. But, if you are knowledgeable about your products and services and have been blessed with the gift of gab, then you can turn any conversation into a potential referral. People in your family and circle of friends can help you land more referrals than you could dream of. By simply telling the right person about your company and handing out some business cards may help you cultivate a lot of referrals to, and the best part is, they are doing your work for you!

Write Interesting Material

Inexpensive ways to obtain referrals are everywhere. Look at online publications, ezines, and newsletters, which have a similar interest but not exactly like your own venture. Send out creative articles that interest the target market for publication. Make sure you include hidden links to your URL, products, or services within the content of your articles. Soon ... a large percent of the readers will come to your website.

Join Affiliate Programs

Affiliate programs are vital to success on the Internet. Affiliate programs help you to get the exciting news and services your business provides out there on the Internet. A banner or link will appear on an affiliate's website when they sign up for your program. Advertising in this manner is extremely cost effective and brings your business to a larger market.

Employ Marketing Materials

Marketing material is key in not only getting your name out there but helping to ensure people remember it. You can turn any casual conversation into a potential referral. When meeting with business professionals always ask for their business cards and offer yours. Your business card should be simple and professional, try and avoid too much clutter.

In a few weeks, send a "Thank You" card reminding them how much you enjoyed meeting them. Enclose a flyer, a brochure, a few business cards, or even a discount card. Ask them to pass along the savings to friends, family members, or colleagues that can best use your products or services. The process never ends.

Referrals can take your business's success from ordinary to extraordinary. Take advantage of any opportunity presented to you. Socializing and meeting with other business professionals can give your business the boost it needs. Use the tools of the referral trade and before you know it you will have more business than you ever thought possible.