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How To Open A Small Business

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How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.

Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 W's , Who, What, Where, When , and Why in the content of the press. Have a strong headline that will grab the attention of the journalist. It is important to have your keywords in the headline. Don't write the press release trying to sell your products or services. Your goal is to educate the journalist because they tune into one station which is What's In It For Me (WIIFM) and their target audience/readers.

So, next time you release something newsworthy, submit it to

online Press Release databases like these ones:

http://www.free-press-release-center.info

http://www.prweb.com

http://www.prleap.com

Writing a press release will help increase your link popularity and when you submit to Frëe Press Release Center they allow you to provide some keywords for your press release. With increase link popularity this will drive more traffic to your website and increase your page ranking. From a web strategy point of view consider upgrading your account with Free Press Release Center because your press release remain in their system forever.

When you write your press release it is very important optimize it for the keywords that are important for your website, services, products , books etc. This will translate into more traffic because when someone searches for information your website will be found and seen relevant by the search engines. Visit website www.goodkeywords.com which is a free service that will help you search for keywords and phrases related to your particular industry.

Embrace the power of writing Press Releases as PR Marketing Strategy for your small business.

How To Open A Small Business

To sum it up, it's a one to two sentence phrase (or it can be a concept) that clearly lets your customers know why they should buy your product over your competitor's products.

The use of a unique selling proposition in your business will only stand to benefit you.

Here is what a profit pulling USP will allow you to do?

? Find a niche and position yourself as the ONLY choice for that niche.

? Place your product or service on a different level than your competition, catapult you to a higher plane of business and enable you to sell in a vacuum (i.e. no direct competition).

? Protect you from market fluctuations.

? Break free from mindless advertising and get your product or service remembered more than any other in your market.

? Grant a stronger preference for your company's products and services so you can charge more and customers will gladly pay your higher price.

Sound interesting?

Copyright ? 2005 by L A Parmley. All rights reserved.

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About Author

Both Robert L Moment & L A Parmley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert L Moment has sinced written about articles on various topics from Writing, SEO Articles and Marketing. . Robert L Moment's top article generates over 1600 views. to your Favourites.

L A Parmley has sinced written about articles on various topics from web development, Marketing and tax. Would you like to create a profit pulling unique selling proposition for your small business or professional service? Discover how by visiting

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