Blogging is a good way to interact with people on the Internet, be it they are your friends, clients, prospects, or fans. This is because a blog allows readers to post comments and respond to what you write. It also adds a personal touch to your content which is important if you want to create a list of loyal readers. Other than interactivity, blog also allows you to get more targeted traffic from the major search engines. You should write your blog posts strategically so that they are optimized for certain keywords that are related to what the blog posts are about. If a blog post is keyword-rich, it will stand a higher chance to get rank well on search engines organic listings for that keyword. If your blog is about search engine marketing, one of your posts about search engine optimization may get to rank well organically in search engines, driving people who are interested to find out more about optimization to your blog post. In this case, you will be always able to drive new leads to your blog and stand a chance to convert them to your loyal readers. Sometimes, you should blog about something more general, instead of things that are related to your industry. If your blog is a search engine marketing blog, you can also blog on things on general business, like "the richest man on earth" etc. If your blog post of this is well-written and optimized, you will be getting people from search engines that are looking for the richest man on earth, to stumble upon your blog. As they are already interested in wealth, there will be chances that they may be interested to find out more about search engine marketing and master it, so as to drive targeted traffic and convert sales. Again, you stand a chance to indirectly convert acquaintances to loyal readers of your blog. Lastly, no matter how well you can optimize your blog posts on search engines, your content still need to be useful and unique. Even if you manage to get a lot of traffic to your blog, your visitors will not visit your blog again if they find that your content is not useful to them at all. The Internet is always hungry for good content. If you write well and share generously, there will surely be tons of people eager to read what you are going to write.