A Guide to Business

eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
Business & Money
Technology
Women
Health
Education
Family
Travel
Cars
Entertainment
SD Editorials
Online Guide and article directory site.
Foodeditorials.com
Over 15,000 recipes & editorials on food.
Lyricadvisor.com
Get 100,000 Lyric & Albums.
  • Business & Money
    • A Guide to Business
    • Guide to Finance
    • Ideas for Marketing
    • Legal Guide
    • Guide to Insurance
    • Lettre De Motivation
    • Guide to the Stock Market
    • Human Resource Career
    • Sales Marketing
    • Forex & Trading
    • Advertising & Marketing
    • Startup Guide
  • Technology
    • Guide to Technology
    • Cell Phones
    • Computer Software
    • IT Hardwares
    • Internet
    • Online Security
    • Cameras
    • Search Engine Optimization
    • Science & Technology
  • Women
    • Guide to Women
    • Relationship Advice
    • Marriage
    • Jewelry
    • Pregnancy
    • Fashion Style
    • Divorce Guide
    • Wedding Guide
    • Dating Guide
    • Natural Beauty
  • Health
    • Guide to Health
    • Guide to Medical
    • Plastic Surgery
    • Weight Loss
    • Sports
    • Body Wellness
    • Cancer Treatment
    • Common Illness
    • Health & Lifestyle
  • Education
    • Military Service
    • Politics and Policy
    • Arts & Humanities
    • Education and Teaching
    • Learn Languages
    • Colleges & Universities
  • Family
    • Quality Home Improvement
    • Hobbies and Interests
    • Family Guide to
    • Pet Guide
    • Loans Guide
    • Credit Cards
    • Gardening Guide
    • Home Security
    • Real Estate
    • Home Decor
    • Gift & Present
  • Travel
    • The Travel Guide
    • Adventure Travel
    • Cruise Ships
    • Beach Holiday
    • Travel Accommodation
    • Holiday Destinations
  • Cars
    • Information on Cars
    • Traffic Violations
    • Auto Insurance
    • Trailers
    • Sport Cars
    • The Bikes
  • Entertainment
    • Entertainment Guide
    • World Music
    • Photo & Video
    • Television & Games

How To Optimize Your Online Business Collaborations

    View: 
You may publish this article in your ezine, newsletter on



your web site as long as the byline is included and the

article is included in it's entirety. I also ask that you

activate any html links found in the article and in the

byline. Please send a courtesy link or email where you

publish to: support@multiplestreammktg.com

How to Optimize your Online Business Collaborations

Copyright ? 2006

As a manufacturer, importer or distributor, you are facing

today's difficult business challenge in how to compete and

succeed in the Internet economy. Your traditional channels

of sales and distribution are being or should be recast to

take advantage of the Internet and this implies new ways of

utilizing your reseller or channel assets.

While you and many other companies feel the pressure to

sidestep competitors with a first-to-market advantage,

there is little benefit in aimlessly building and

implementing e-commerce systems. Many companies are taking

a haphazard approach to the Internet, trying to shoehorn

existing business practices into simplistic e-commerce

capabilities or worse, drastically changing current

effective business practices.

A more sensible approach is to determine how to use the

Internet to optimize and extend your company's established

sales methods and align your e-commerce strategy with your

company's overall goals. The question is not whether you

should utilize Internet sales channels, but how can you do

so in a profitable way without alienating your existing

distributors, resellers, dealers and clients.

But where do you start and what are the essential elements

of a collaborative commerce solution? Before embarking on

an e-commerce strategy you need to ask yourself a few

important questions on how you will relate your business

needs with those of your reseller partners.

The Gartner Group estimates that over 90% of manufacturers,

importers or distributors do not sell their primary

branded products online. Why? The primary reason is channel

conflict; fear of the consequences of going into business

against your own selling partners.

Therefore, typically many manufacturers or primary

distributors establish a website that simply helps

customers gather product information and build a shopping

list, which they can then take to the nearest physical

store. Ultimately, your website does not close the sale and

has no visibility into whether these customers actually

purchased your products from your reseller.

Not only do you give up the rights to a new revenue stream,

but you also lose control over, and insight into, the

commerce activities within your own customer base.

But, what if you could provide customers with a unified and

guided selling experience across your sales channels by

presenting a seamless selling experience to your customers

and site visitors while integrating the value-add of your

reseller network? Your customers could access real-time

product information including pricing and availability

through resellers directly from your web site and their

respective web sites.

And what if your e-commerce system could ensure that

products were properly configured and orders routed to the

appropriate sales partner? This way you would remain

intimately involved in the e-commerce activities of your

resellers, while maintaining influence over the sales

process and customer experience.

You must determine which of your sales channels to take to

the web. You may presently utilize multiple channels to

respond effectively to your customers' needs such as your

direct sales teams plus a mix of resellers, retailers,

OEMs, and dealers who deliver value to your customers and

strategic value to you by providing you with global and

vertical reach, logistics and additional value-added

services.

It will be necessary to formulate an integrated strategy

that provides a common infrastructure for all of these

sales channels that you take to the web and then provide an

e-commerce infrastructure that integrates all of them

within a single cohesive system.

This online collaboration will allow your active

participation in all aspects of your customer's sales and

marketing experience, from shopping and product

configuration to fulfillment and feedback. Short-term

rewards include reduced costs through process automation

and efficiencies. Long-term rewards include increased

revenue, greater customer and partner loyalty, and the

ability to create strong sell-side partnerships that help

differentiate products.

Your resellers want to work with you, yet an Internet

business strategy that does not consider all your relevant

sales channels, including their sales and distribution

models and related business processes is a recipe for

failure.
More Articles from
Your Online Business
Choosing Your Online Business
How to Generate Buyer Sales Leads for Your Online Business
Drop Shipping: How To Increase Your Online Businesss Profits By Using A Reliable Drop-Shipper
Starting an Online Business Should Be Simple
An Online Business Model that Works--- Starting an Ebay Business!
5 Powerful Tactics To Market Your Online Business On A Shoestring Budget
Setting Your Online Business Up for Success
How to Optimize your Online Business Collaborations
Taking Your Online Business Out of the Starting Gate
Organic SEO Tips For Your Online Business
The Advantages of Owning an Online Business
The 5 Reasons Launching an Online Business is so Challenging- Shouldnt This Be Easier?
Five Things to Consider When Starting an Online Business
How to do an Online Business Advertising??
How to Create an Online Business That Will Succeed!
Keep Your Online Business Safe During Economic Chaos
Thinking of Going in for an Online Business?
How To Prosper With Your Online Business By Sharing Gratitude - A Brief Review Of An Awesome Program
The Power of Low Negatives For Your Online Business
5 Steps to a Winning Strategy Prior to Starting an Online Business
» More on
Your Online Business
  • Related Articles
  • Author
  • Most Popular
Abe Cherian has sinced written about articles on various topics from Prospects, Marketing and Business Plan. Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation.. Abe Cherian's top article generates over 33100 views. to your Favourites.
Career Change From It
It was hunger that drove us to exploration. And it took a depression to teach us the real value of a job.- Victor Hugo
 
A Guide to Business | Guide to Technology | Guide to Women | Guide to Health | Family Guide to | Travel & Vacations | Information on Cars

EditorialToday A Guide to Business has 8 sub sections. Such as Small Business, Online Business, Franchise Business Opportunities, How to Make Money , Home Business, Management, Office Supplies and Grants. With over 20,000 authors and writers, we are a well known online resource and editorial services site in United Kingdom, Canada & America . Here, we cover all the major topics from self help guide to A Guide to Business, Guide to Finance, Ideas for Marketing, Legal Guide, Lettre De Motivation, Guide to Insurance, Guide to Health, Guide to Medical, Military Service, Guide to Women, Pet Guide, Politics and Policy , Guide to Technology, The Travel Guide, Information on Cars, Entertainment Guide, Family Guide to, Hobbies and Interests, Quality Home Improvement, Arts & Humanities and many more.
About Editorial Today | Contact Us | Terms of Use | Submit an Article | Our Authors