The only time I have ever bought perfume for my loved one is in the airport duty free. The reason for this is that I never have the time or inclination to visit a dedicated perfume shop in town. If I were to go into to town to buy a present for my loved one I would probably spend time to pick something a bit more imaginative than perfume. However perfume is still a great option as a gift especially if your loved one appreciates how busy you are.



I have recently come across a number of websites from which you can buy perfume. This is a great alternative to traipsing through a shop and having to select something that I have no idea about. The great thing about these websites is that they often provide testimonials from previous customers. These rate the perfumes and give you a great idea about what to buy. Fantastic if you want to surprise your loved one but have no idea about what to buy.

I find that some of the marketing literature written for perfume can be somewhat overwhelming and that these personal testimonials are much more reassuring. Many sites also have reviews written by the staff that work on the site. These can also be a great resource that will help inform your decision. After all these people work with perfume everyday of their life and have a real knowledge of the whole of the perfume market.

Another great way of choosing a perfume is to pick one that is endorsed by your loved ones favourite celebrity. This can be a difficult decision. The minefield that is celebrity can catch out any unsuspecting bloke that doesn't know any better. It is very important that you pick a perfume that is endorsed by a celebrity that your loved one also likes. For example you may think that Katie Price is wonderful but your loved one may feel that she would not want to be either compared with her or associated with her.

Many of the celebrities that endorse perfume could be considered both positive associations as well as negative ones. For example Jade Goody has endorsed a perfume. Apparently it sold well. I can't imagine her being someone that people want to emulate. Kate Moss is another example of a model that receives both good and bad press. She is both unbelievably beautiful but at the same time is associated with drug use. So many people might want to be associated with her but an equal number may not. The same applies to celebrities such as Paris Hilton. She is undoubtedly beautiful but many people may think she is vacuous and will not want to be associated with her.

Fortunately many of the online perfume shops will offer a service that will help stupid blokes like me pick the right perfume for their loved ones. They often invite customers that are not sure about what they are looking for and invite them to contact the store. If you tell the online perfume shop of your situation they will endeavour to help. Tell them what kind of perfume your loved one likes (if you know) and how much you are looking to spend and they will no doubt find you something fabulous that will make you look like a hero.