Don't Assume PTA or PTO Members Get It The First Time. When you are trying to get the parents of your students behind your fundraising efforts, never be afraid that you are covering the same ground too often. Tell them many, many times why you are doing the fundraiser. It will surprise you how little makes it into your parents minds, even after they have read or heard something twice. Here are some tips to help you make sure that your important announcements get noticed and noted.



Have Specific Goals For Your Fundraiser. It is always better to be raising money for specific items or events than to be raising money "because the PTA or PTO needs it." You will find that if you communicate to the parents and teachers precisely what you are going to do with the money raised, they will be much more willing to participate.

Methods: Take Home Backpack Flyers, There are several things that should always be done in preparation for your fundraiser. One action is to send a letter (take home packet) to parents shortly after school starts telling them about the PTA / PTO fundraising plan. Mention in the letter how you're going to accomplish your money making goals. Mention to them what program or procuts you will be selling. ie catalogs sale, cookie dough sale, car wash, candy sale, smencils etc. Most will feel a sense of ownership in the PTA or PTO plans.

Secondly, do a school and fundraiser specific parent letter. Use a school mascot on your parent letter. Remind parents what you're raising the money for again. They're busy and might not remember your first note or may not have seen it the first time.

Methods: Email If you are fortunate enough to be able to use the school's e-mail system to announce your sale. This is a one button operation that give you great coverage with the parents of your school children.

Methods: School Sign or Marquee Use your school's marquee to announce when your sale is starting, ending, and delivering. Your parents live in your neighborhood and so they will look at the marquee every time they drive by the school on their way to work or the grocery store.

Methods: Reminders via students In most schools students go home once or twice a week with a "Take Home Pack." This is an excellent opportunity to have the teachers in the school include a note about your fundraiser. Remember that you don't have to include lots of details in this note. These are simply reminders to the parents.

Methods: Signs Use signs advertising your fundraiser in bus lanes and your pick up and drop off points in the school. Your parents and students will see these every day.

Have signs posted at various locations around the school. This type of promotion is geared mainly to the students, so signs or posters that appeal to students is the best thing to do to get students to look at them and remember.

Methods: Do a live kick off A live presentation, especially one that is out of the ordinary, will leave an impression on the students. When the children return home, if the presentation has been memorable enough, the students will promote the sale better than a flier or letter ever could.

Methods: School Wide System During the daily announcements remind the students about the fundraiser. Take some time to do some bragging on some of your top selling students. This is a great opportunity to keep students motivated.

Working closely with your fundraising representative is paramount to your success. How you run your sale is literally as important as what you choose to sell. Planning and execution is the key to fundraiser if you want your parents, faculty, and students to support your fundraising drive. Your goal is to raise as much money as possible for your group in the particular sale you are planning. Remember, if you raise all the funds you need in the first fundraiser, you won't have to do a second one!