Pricing is an issue that many people in the jewelry



business often worry about. However, there is a

method that you can easily use, whether you

purchase jewelry wholesale or make your own

jewelry. Pricing is very important. You don't want

to charge too much, because you won't sell

anything. On the other hand, you want to make

sure that you charge enough to make a profit.

If you purchase your jewelry at wholesale prices, a

markup of 15% to 30% is usual, and people will pay

these prices. In the grand scheme of things, apply

the 30% markup, and make that the ?regular? price.

When you need to move merchandise hold a sale,

and use the 15% markup price as the sale price.

If you make your own jewelry, determine the total

cost of the piece, including the cost of supplies,

shipping, warehousing and packaging, then apply a

15% markup. With the 15% markup, your jewelry

will be priced at the wholesale price. If you sell the

jewelry to the general public yourself, as opposed

to selling it to retailers, apply the retail price, which

in this case would be about 45% above your costs.