1. They are essential. Yes, business cards have been around forever, and everyone has one, but they still do the job. As long as you are able to make your cards stand out from the millions of others, and make them memorable to the customer, they will pay off for your business.
2. They are deceptively large. You may not realize it, but there is a lot of room on a business card to advertise your business. Most people neglect to use the back of their cards, and leave that area completely blank. But that is a tremendous waste of valuable marketing space. On your next business card printing project, include something on the back of your cards. Whether it is an image, a special offer, biographical information about your business, or any other type of advertising material, it will add to the value of your business cards.
3. They only tell customers what you want them to. What you put on your business cards is what your customers will get out of them. Usually, people make their business name the most prominent portion of their cards. But that is not always the best choice. You may want to include some kind of advertising message, and make that the most visible aspect of your card. That way, people will be much more likely to use your card instead of stuffing it into their wallet or purse and forgetting about it.
4. They do better in color. Full color business cards are much more powerful than black and white business cards. Many people feel that adding color to their cards is too expensive, but that really is not the case. Color is not tremendously expensive, and the benefit of using color far outweighs the extra costs. If you can afford to produce full color business cards, do it. If you can't, at least use two colors and avoid plain black and white cards.
5. They only need so much contact info. Obviously, your contact information must be displayed on your business cards. But be careful not to overdo it. You don't need to include your beeper number and your second cell phone number and email address that you haven't checked in three years. Only include your primary number, address, and email address. And if you have a website, include the URL for that, too. Leave it at that.
6. They only work if they are used. Once you have your business cards printed, make sure you use them consistently. Get them into the hands of as many customers as possible. Obviously, you want to focus on giving them to people who are likely to buy your product or service. But business cards are so cost effective that you really just want to hand them to as many people as possible.
How To Print Business Cards
You can own a legitimate business and make top dollars by becoming a print broker or print specialist. This is a person who sells on behalf of an actual printer or a middle man who locates and serves customers. Print brokers are independent, as they're not directly employed by the printing companies they represent. Your number one arsenal to being successful as a print broker is customer service. See, you will need repeat customers to grow and build up your business even greater than any single printer who prints for you.
Look at it as printers working for you at their various locations. You hire a printer to print what your customers request, e.g. booklets, catalogs, brochures, business cards, flyers, etc. You may want to focus on specific items as there are so many different products out there to print. With the power of the internet, now you can hire a printer anywhere and sell to customers everywhere.
Ok, here are the basics for becoming a Print Broker:
1.Set up Shop
You will need to set up an office area to operate from. It should include a phone, fax, computer, and a file cabinet. Keep your work area as detailed as possible, this will keep you mind clear and allow you to be on top of your business. Make sure you have a good answering machine to take messages when you are not in office. You can use your same phone line for fax if you can't afford a fax line right now.
2.Find Printers who are willing to sell to you at Wholesale Prices
The easiest way to find these printers may be to search your local phone directory or just search the internet. Call them up and ask if they have a print broker program or if they would be willing to sell their print services to you at a wholesale price - it must be at a 15% discount or more. Most printers who already have a print broker program will have a contract ready for you to sign.
3.Choose the products that you are going to offer for printing and set your own prices.
The most popular products that businesses use are things like business cards, letterheads, envelopes, brochures, flyers, presentation folders, labels, inserts, postcards, etc. You could even get into printing promotional items like bags and pens, but that's a whole new area that you could explore. Remember I told you that customer service will be your number one arsenal in this business. So you don't have to marginalize your profits, just stress value and offer customer service second to none.
4.Promote your Print Broker Business
(a)Print and distribute business cards, flyers and postcards to places that people visit frequently (like restaurants, barber shop and salons, clubs etc.).
(b)Mail postcards to new businesses - you can get the new business listings at your local county court house or search online
(c)Word of mouth - tell everyone you know about your new business venture, friends and families. Give them one of your business cards.
(d)Website - put your website address on everything you use like business cards etc. You can get good advice on how to promote your website at http://www.AboutCityBusiness.com
5.Maintain and keep in touch with your customer base
One of the most effective methods that will build your business is word of mouth - when your satisfied customers tell others about you. So you will want to send your customers holiday cards, specials by mail or e-mail, call them by phone or whatever it takes to remind them about your great service. You could also invite your top customers out for lunch.
It's not unheard of to make 5000 to 20,000 dollars a month just being the middle man or woman. Just remember that you must be dedicated and have a willingness to act. Read, keep up to date with trends and increase your marketing skills.
Both Kaye Z. Marks & Robert Palmer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kaye Z. Marks has sinced written about articles on various topics from Marketing, Small Business and Cancer. Kaye Z. Marks is an avid writer and follower of developments in the industry and how these improvements can ben. Kaye Z. Marks's top article generates over 823000 views. to your Favourites.
Robert Palmer has sinced written about articles on various topics from Destinations, Home Improvement and Health Insurance. Michael Reid is a 26 year entrepreneur and founder of the popular online community for business minded individuals at Visit his sit. Robert Palmer's top article generates over 14800 views. to your Favourites.
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