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How To Prosper In Hard Times

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Do you remember comedian Billy Crystal's imitation of actor Fernando Lamas on Saturday Night Live in the '80's? One of his big catch phrases was, "It's better to look good than to feel good." And that's what "The Lipstick Indicator" is all about. Guys, stay with us here - it does carry over to our gender.



What's The Lipstick Indicator? No, it doesn't have anything to do with pigs, pitbulls, or Palin. Believe it or not, it's a sign of economic distress, as devised by Leonard Lauder, chairman of the Estée Lauder cosmetics company shortly after the 9/11 attacks of 2001. Lauder noticed that lipstick sales spiked as the stock market dived downward in the days that followed. And he had the bright idea that when business goes bad, people start a stampede towards affordable luxuries - since buying big-ticket items is suddenly not an option.

Lauder's theory was validated by a little more research - turns out, during the Great Depression in the 1930's, the cosmetics industry actually boomed - with an annual increase of 25%. Not many other businesses could make that claim! With that track record in mind, Estée Lauder and other lipstick companies are suddenly releasing new shades and new lines for sale, to maximize their advantage in the wake of this year's "Wall Street Meltdown."

The New York Times did an entire article on the dynamic this past May - and quoted Dr. April Benson, a Manhattan psychologist, on why women lap up the lipstick when money's tight: "When women use lipstick in times of stress, they're doing it to put forward an image that they are more alive and vibrant, and not as down in the mouth." Yep. Better to look good than to feel good.

But what does that have to do with guys? Well, it turns out men aren't as different from woman as they might like to think. Maybe they can't afford that hot new sports car - or they have to pass on that boys-only Vegas weekend for now. But they too, look for affordable luxuries that can make them look good - it turns out, feel good as well.

That's why many men are suddenly flocking to new barbershop franchises that brings back the classic barbershop services and atmosphere - and adds a few modern twists that make for an awesome, self-indulgent, yet affordable experience. By featuring authentic straight-razor shaves administered by expert, licensed barbers, modern grooming products, and other extras, including complimentary beverage service (even Beer!), these clubs turn the traditional shave and a haircut into a luxurious but affordable "time-out" from the stresses of today's economic woes. That's why these franchises are being bought up quickly as smart investors realize The Lipstick Indicator Theory really points to one of those rare opportunities not to be passed up.

Contrary to Billy Crystal's catchphrase, you CAN look good and feel good - just ask any delighted Barber Club member. And don't be afraid to admire that member's outstanding new shave and haircut by using that other famous Billy Crystal catchphrase: "You look marvelous!"

Copyright (c) 2008 Kennedy's All-American Club
How To Prosper In Hard Times
The real estate market is in big trouble and it's clear that it will not be recovering any time soon. Yes, that's bad news ... but it does offer an opportunity for those who can see clearly. The real estate crisis means that most people can't sell their homes and buy new ones so they will chose to stay put. But for eBay sellers, this is an opportunity:

* Just like people, homes need tender loving care. Next week I'm having trees trimmed back, the paint pressure washed and the windows reglazed. Many, though, are doing this kind of repair work themselves, folks who in the past would have called a home repair service. They need tools, 'how to' instructions and supplies for this kind of work. Home repair and maintenance is currently my company's biggest money maker on eBay, Amazon & Google.

* Our neighbors are having upgrades done to their homes. Since they can't sell (at least, not profitably) they are painting, adding space and generally fixing up their current home. Many are buying new furniture and accessories, as well.

Let's look at a few sites on the more "decorative" side of this business.

1. Furniture: Eddy West

Eddy West has a large collection of furniture available at wholesale prices. In a typical wholesale site, the casual looker cannot see prices and Eddy West is no exception. They have a wide selection, though, and will dropship any furniture to the buyer. This means that if you sold their furniture, you would:

+ Not have to pay for it in advance, but would order it after your buyer has paid you. Therefore, you have no financial risk.

+ You would not be responsible for shipping whatever is sold. Instead, Eddy West would handle that for you.

2. Home Accessories: Just Got To Have It

Just Got To Have It represents a long list of designers and retailers. They have "uniquely designed gadgets and accessories for the home and office", but just like above, you cannot see prices unless you are an authorized reseller.

3. Bath Accessories: Commonwealth Soap & Toiletries

Commonwealth, in Fall River, MA., offers the kind of 'luxury spa' goodies made popular on HGTV and in high end magazines. Anything "spa" is definitely popular these days.

4. Infant and juvenile furniture and decorative accessories: Green Frog Art

Green Frog has artwork, bedding, changing tables, cradles, cribs, gifts & accents, lighting, step stools, tables & chairs and very popular 'green' items - meaning environmentally friendly. One of their descriptions reads "... green Earth cradle bedding is made from 100% certified organic cotton fabric grown, harvested, finished and dyed without harmful chemicals or pesticides. Our rich colors and beautiful prints are achieved with natural and low-impact pigments. Production is in conformance to the Global Organic Textile Standards (GOTS). Each cradle bedding set is packaged in a reusable and recyclable tote bag."

Note the website heading that says, "For The Trade". This is typical on many retail sites and it means that they have both a 'public' site, with the prices you see pictured - and a 'private' area, where the prices are considerably less and unavailable to those who don't have the proper credentials.

How Can I See The Wholesale Areas Of These Sites?

What you will need to become a wholesaler, who has access to any and all sites, is a reseller tax ID. These can be obtained from your state. Most of them are free or cost a very small fee. Don't be the least bit intimidated by this requirement - it's simple. It's just a matter of filling out a form. If in doubt, contact a site you're interested in and ask them about their requirements.

Sales on eBay aren't hard - IF you're careful and pay attention to what's selling in our current economy. If you want to profit on eBay, keep up with the news and buying trends because what's selling today might be a dud tomorrow. Fortunately, one of the huge advantages of being a home-based entrepreneur and eBay seller is our flexibility. We can shift direction in a day, unlike larger companies which are slow to change. Lucky us!
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About Author
Both Kennedy Kennedy & Jessica Washburn are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kennedy Kennedy has sinced written about articles on various topics from Fitness, Health and Fitness. Kennedy's All-American Barber Club™ caters to gentlemen looking for a fine grooming experience with the old world charm of your father's barber shop. Offering the finest in haircuts for men, the lost art of straight-razor shaves and a modern selecti. Kennedy Kennedy's top article generates over 2400 views. to your Favourites.

Jessica Washburn has sinced written about articles on various topics from How to Sell on Ebay, Business Marketing and Culture and Society. by 1) learning what sells, even in our. Jessica Washburn's top article generates over 3600 views. to your Favourites.
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