The sole purpose of a headline is to get the reader to read the next line. For more detail go to: www.autoresponder-money.com. And copywriting experts often say that the Headline responsible for conversions on a page. Make sure your headline arouses curiosity and interest, and gets someone to keep reading. Boring headlines chase away readers.



Your goal with your squeeze page is to tell someone just enough so that they want the information you are offering...but not so much that you've given them the solutions to the issues you've raised. Too often, people write too much text on their squeeze pages. One or two intro sentences, three or five bullet points, and then a call to action is all you need.

New marketers don't like to believe it, but a page that is too wide causes two problems. First, the content is too wide for narrow screens, and that causes people to have to use the horizontal scroll bar. Second, if their screen is wide, you are causing them to move their head to read all the content, rather than just their eyes. Anything that causes your prospect to create extra work is going to reduce the number of conversions.

The action you are trying to get someone to take is to put their name and email address into your form. Too often, that form appears "below the fold", which is an old newspaper term for something that appears on the lower half of a newspaper page. On a computer screen, it means any part of the page that does not appear immediately on the screen without scrolling. Make sure your form is "above the fold".

Beginning marketers tend to think that "if a visitor doesn't want my first offer, maybe they'll take the second one (or a third)". Giving people too many things to do will simply cause confusion and reduce conversions for all of them. Pick ONE thing you want your visitor to do, and nothing else.

People want to know that their information is going to be safe with you. They don't want to be spammed, and they don't want their information shared. Give them some confidence that you are an honorable person. Tell them what you'll be doing (and not doing) with their information.

This might be the biggest mistake of all. Offering "information about my product" or "free information about X" is not very compelling. For more detail go to: www.mailing-list-gold.com. However, making an offer of something immediately usable or actionable or valuable -- like a free chapter from your book, or something that can be used along with your product, or a free mini-course -- will get far more people to sign up on your page.

These 7 mistakes can kill conversions on your squeeze page. Go take a look at your own pages now and see how many of these mistakes you are making!