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How To Start Carpet Cleaning Business

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Just as sure as the sunrise, it is guaranteed to happen every year. They promise to clean all the carpets in your house for $59.00. Sound too good to be true? It probably is. To make matters worse, they finally show up three hours late in a beat up pick-up truck with no company name, and hop out in torn jeans and a soiled tee-shirt. Then you realize it: you have been the victim of a bait-and-switch campaign.



What is bait and switch?

Bait and switch scams work like this: a company advertises cleaning a roomful of carpet of carpet for a ridiculously low price. When they arrive, they inform you the price they quoted is only for the traffic lanes and does not include any cleaning chemicals.?????????????????????????????????????????????????????????????????????????? That is like taking a bath with no soap, says textile inspector Rodney Mortillaro at AllstateCleaning.com. So you agree to pay extra for the chemicals because you are thankful someone showed up. In the end, the final bill ends up costing you hundreds of dollars.

Another typical scam is hearing that a company will clean a set amount of rooms for a very low price ( like 5 rooms for $49.00). After they begin, you discover a linen closet, hallway, foyer, or regular closet counts as a room, and you wind up paying a lot more than you thought you would. Bait-and-switch scams are especially targeted at the elderly. Seniors are more likely to be intimidated by high pressure tactics and by someone who promises to give them a good deal.

Professional carpet cleaning technicians will arrive in a company vehicle with company identification on the side. They may also be uniformed, should be well groomed, and should provide some sort of business or certification card. If they are more like person described at the beginning of this story, then do not let them in.

So how can you avoid a bait-and-switch scam?

The best protection against bait-and-switch is to ask some pointed questions before the cleaner arrives at your home. Call several local cleaning companies. If the company cannot answer simple questions, move on to another company. Remember, if it sounds too good to be true, it probably is.

Here are 9 questions you should ask:

1. Are you certified in carpet cleaning? If not, what type of formal training do you have? Do you use cleaning solutions that are safe for my family, my pets and the environment?

2. How many years has your company been in business? ( the longer, the better)

3. Can you provide a list of references I can call?

4. Is your company drug, alcohol and criminal free? ( Companies that do not screen their employees can put you and your loved ones at risk. To be on the safe side, AVOID dealing

with companies or cleaners who do not pre-screen and drug test their employees)

5. Can you provide proof of insurance and a business license?

6. What steps will be included in your cleaning process?

7. How long will it take for the carpet to dry?

8. Do you offer free, no-obligation, on-site written quotations?

9 . Do you offer a written, satisfaction or money back guarantee?

After your questions have been answered, you also may what to check their reputation with the Better Business Bureau at http://www.bbb.org . You can also check the consumer affairs department of the attorney general in your state. You would be shocked at the number of companies that have lousy reputations when it comes to addressing consumer complaints, says Mortillaro.

When you have decided on a cleaner, make sure you pay your bill with a major credit card. Sometimes it is difficult getting a cleaner to come back to fix a problem after you have paid the bill. Paying by credit card will give you an option to dispute the bill if the problem is not resolved to your satisfaction. For a free report on how to select a carpet cleaner see, How To Select A Professional Carpet Cleaning Company and the Oriental Rug Guide at http://www.AllstateCleaning.Com
How To Start Carpet Cleaning Business
Everyone knows the key to a successful cleaning business is in repeat clients. So, you buy the best equipment and educate yourself on becoming a professional. You plan to knock the socks off everyone who hires you. You know you'll impress them so much they'll refer you to their friends. Referrals are a great way to build a business, but it's a slow process.

It's great when you get a client to refer you. But when you're first starting, it can be difficult to get your first clients. This is where advertising comes in. But be careful. Many carpet cleaners have treaded the stormy waters of advertising and drowned. It can be tricky.

The first thing most start-up cleaning businesses think of is the yellow pages. Here you have a great media where consumers go when they are 100% sure they need a cleaning service. Yes, the yellow pages can work. But they may also result in thousands of wasted dollars. The problem is every carpet cleaner in your city is right at your prospect's fingertips. If your price doesn't sound attractive, they'll move on. In order for the yellow pages to work, your ad must sell and the person answering your office phone must sell.

The next strategy most cleaners take is with coupon mailers. They try mass mailers such as Val-pak, Gold Mine, or Money Mailer. Coupons are a quick way to make little money. If you're just starting out, they may work well for you. But it's easy to get caught in the low price trap. Being you're in the service business, it's nearly impossible to be the low price leader in town and succeed. Why? Because low price is the market position of most other cleaners in your town. No, I haven't checked. But I know this to be true in every city.

You have to be different. Your city doesn't need another carpet cleaner. They need a cleaner with a special niche, a special offer, or a unique selling proposition. Only companies who dare to be different make an impact on a market. Think about your favorite restaurant. Do you go there because it's just like the others? Do you go there because it's the cheapest place in town?

Some ideas include being the company who specializes in pet odor removal, stain removal specialist, grout dyeing, or fine rug cleaning. It doesn't matter if your competition is already offering these services. Of course, you have to approach these specialties different than how your competitors advertise.

Sure there are consumers who are only interested in cheap cleaning services. That's fine. Don't bother convincing them otherwise. I suggest you move on to targeting homeowners who really care about their home and want to gladly give you tons of money.

Once you've come up with a way to differentiate yourself, advertise it. Consumers will gladly give you their hard earned money and thank you for your services.
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About Author
Both Ben Needles & John Braun are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ben Needles has sinced written about articles on various topics from Business Credit Cards, Anger Control and Business Credit Cards. About the Author (text)Rodney Mortillaro heads AllstateCleaning.Com and provides certifed textile and flooring reports, lab analysis and court testimony to consumers who need a second expert opinion on floor coverings.. Ben Needles's top article generates over 550000 views. to your Favourites.

John Braun has sinced written about articles on various topics from Skin Care, Consumer and Carpet Cleaning and Upholstery. John Braun is a copywriter with Hitman Advertising and writer for the carpet cleaning industry. To get your FREE Advertising Planning Guide , visit
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