Motivation #1: Article marketing has many subtle benefits. When you write you are writing about what you know. You also are writing at a time when if you had a real physical location, you would be spending that time signing invoices and interacting with people stopping by to view your wares. However it could be argued that uninterrupted time in a home based business means you have gained time and therefore money and especially if you write during that spare time.



Motivation #2: Article marketing develops a voice for your business and helps people believe who you are and what your business is all about. When people read about who you are they start to become someone intimate with you, your business and the direction you are taking with your business.

Motivation #3: Article marketing makes you an expert. If you write articles about the subjects you know well, subjects you have experience with, you'll rapidly become known as an expert in your field. Do you run a website on being a business analyst? Writing and submitting fifty articles on how to be a business analyst will demonstrate to your potential customer that you know what you're writing about.

Motivation #4: Article marketing teaches you how to communicate to people. You can't write a bunch of articles without learning how to communicate effectively. The more you write, the more you'll learn how to get your specific business message across in a welcoming and individual tone that reflects you.

Motivation #5: Thinking of how big and far reaching the internet is because it is people not street and therefore there are no boundaries. In the offline world it is about making connections amongst those you meet in person. On the web it is about those you know via your website. When you get links between websites then Google, MSN, Yahoo and other places look upon you as an authority website.

Remember that article marketing isn't the cure-all answer to advertising your business; it's one piece of the pie. You also can't expect to send a handful of articles one time and expect to see results.