Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.



Preparatory work

You need to find out what people are looking for on your website. What are the relevant terms to search for the information or offers on a certain website? If a website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.

If there are famous brand names on your website, you may use them to attract people. An e-book website could be an affiliate of Amazon and thus use the brand as keyword.

Test the keywords!

You will create a list of keywords and you will need to test how popular and useful they are. You may use these keywords on your website, within the meta tags and in the description and keyword list of your submissions to directories and search engines. The internet offers some useful and free tools to test them. Testing keywords is recommendable.

Some useful, free tools for testing keywords

The Keyword Selector Tool of Overture lists a lot of suggestions with alternatives of single keywords and phrases of the tested keyword. It counts a search term that has been used during a month. Thus the popularity of keywords and phrases can be determined.

Google Adwords estimates the possible traffic in clicks per day of a keyword. It displays the possible average position if using Google Adwords. It calculates the daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows the clickthroughrate CTR. This is the percentage of clicks that a website receives in relation to the impressions (the number of times a website is shown). The higher the clickthroughrate the stronger the keyword!

Goodkeywords is a free windows software for finding the perfect set of keywords for the webpages. The software can be downloaded. No registration is required.

It is possible to subscribe at Wordtracker.com. They submit regularily lists with the most popular keywords in the internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?

Using, supervising and revising keywords

It's not easy to find and choose the right keyword. The described tools are very useful. The reality has to show the results. It's important to supervise and track the used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determine the trends and popularity of the used keywords.