What's a lead actually? A lead is simply some contact information (mostly an email id because we are living in the world of the Internet), which can be pursued to convert the owner of the information into a customer. The way this is done is by aggressively pursuing the prospect through various marketing methods till the time the person gets interested enough in the product to become a buyer. Hence, it can be seen that a major part of the success of the MLM business lies in getting a list of leads.



Now, where can these leads be got from? There are various lead providers working in the online world, and these people are willing to sell leads to whosoever may purchase them. There are various packages they offer - they offer fresh leads for a higher price. But if you are looking for cutting costs, you might go for something known as a co-reg list. Co-reg stands for co-registration. This is where you can hook with some other MLM owners and purchase the list of leads, and then share it with your affiliates. If you are able to get 5 MLM affiliates to buy a co-reg list with you, you are paying only one-fifth of the cost.

A co-reg list is more like a general list. It is like shooting an arrow in the dark - it might hit the target or not. The main point here is to deal with a greater number of leads, which increases your prospects of getting potential customers.

But what you actually need for furthering your business is an opt-in list. An opt-in list is a list of only the people who are genuinely interested in your business. These are people who have much greater likelihood of growing your MLM network.

There are various ways in which you can use a general co-reg list to build a specific opt-in list for your MLM business. One way to do this is to communicate with your co-reg list with autoresponders. These become easy because you will probably have thousands of people on your co-reg list and it is virtually impossible and impractical to communicate with each of them individually. Your autoresponders will be your channel to provide them with interesting information that can end up in them becoming members of your MLM network.

One more way is to provide the people on your co-reg list with some free offers, which can make them more interested in your network. You can provide them with a report or an eBook that can make your business appear more credible to them, and can also consolidate your position as an MLM leader.

Just getting a co-reg list is not enough. This is a shared list, and you have to make your individuality felt in them. You have to use various tactics like those described above to build your opt-in list from this co-reg list. That will ensure a better conversion of your prospects into customers.

Copyright (c) 2008 Colin Meunier